saas · Sep 24, 2026

maptogps.com

We found more conversion tactics here than on 6% of the 323 entry-page SaaS captures we have measured.

1 conversion tactic detected

1 page walked · measured by Roentgen 1.27.0

Walk 23 links seen, 18 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 630 entry-page captures, more conversion tactics than 21% of them.

The short version, in 4 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Offers a demo or docs entry point
    Documentation

    See all 1

  2. Not seen

    10 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.

    + 7 more

    See what we looked for

  3. Flagged

    3 of 10 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    87% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Tap-target size (mobile)
    43 of 55 interactive targets are under 44×44px on mobile.

    See the fixes

  4. In their words

    The headline: Draw the line you already know.

    Promise
    Draw a route by hand and download a GPX file for Garmin or your phone. No road snapping, account, or coordina…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic
Demo / docs

In their own words

17 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free GPX Generator — Draw a Route on a Map | Map to GPS
Meta description
Draw a route by hand and download a GPX file for Garmin or your phone. No road snapping, account, or coordinate upload.
Headline
Draw the line you already know.
Section headings
How do you make a GPX file from a map?What does the downloaded GPX contain?Will the track work with Garmin and phone apps?Does Map to GPS upload your route?Where do the map data and GPX definitions come from?What can you do next?PlotCheck+1 more, not shown
Buttons and links
KMMITerrainImport GPXDownload

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of maptogps.com
Nav0% down the page
Hero section of maptogps.com
Hero16% down the page
Footer section of maptogps.com
Footer93% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

checkout1 of 2

Offers a demo or docs entry point Documentation

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,541 of the 2,334 funnels we checked
Trusted-by logo wall 1,419 of the 1,947 funnels we checked
Free trial / freemium 1,296 of the 1,623 SaaS funnels we checked
Pricing tiers 848 of the 1,623 SaaS funnels we checked
Press / "as seen in" 608 of the 2,330 funnels we checked
Lead-capture form 415 of the 1,631 funnels we checked
Us-vs-them comparison 413 of the 2,334 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 9 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

87% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Manual GPX generator” at 4.07:1 (11px, #d6471c on #f8f6f2). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

43 of 55 interactive targets are under 44×44px on mobile.

smallest: “KM” at 31×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.7 MB across 16 measurable resources, but 36 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f1eee8
bg#f8f6f2
surface#f1eee8
text#6d6a62
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
24pxAa
34pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Source Serif 4 Variable · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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