saas · Sep 30, 2026

marvlus.ai

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 64 links on the entry page, 52 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What is an AI website audit? An AI website audit helps you understand how visible your web
    Offers a free trial or free tier
    free plan
    Shows customer logos or a trusted-by claim
    logos: SaaS Founders, website-owner, agency-people, Marvlus Review, Niko V Marvlus Review

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    4 of 14 build checks flagged, each with a fix

    Named controls
    1 button/link has no accessible name (icon-only, no aria-label).
    Render-blocking resources
    25 stylesheets/scripts in <head> block first paint.
    Oversized images
    12 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Start with a free AI website audit.

    Promise
    Try our free AI website audit tool to improve your AI visibility and monitor your AI mentions, and citations…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 5 conversion tactics detected since 2026-08-16.
  1. 5 tactics 2026-08-16
  2. 5 tactics 2026-09-30

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics
ReviewsFAQFree trialLogo wallDemo / docs
Pricing
02

Pricing

▼ thinnest
3 tactics

$0 +2 more

Free trialPricing tiersDemo / docs

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free AI Website Audit & Mention Tracking — Marvlus!
Meta description
Try our free AI website audit tool to improve your AI visibility and monitor your AI mentions, and citations across ChatGPT, Claude, Google, and more.
Headline
Start with a free AI website audit.
Section headings
Meet the founderYour platform for boosting AI visibilityWho uses Marvlus?Loved by website ownersAudit your websiteImprove your visibilityMonitor your AI mentionsWhat does our AI website audit check for?+9 more, not shown
Buttons and links
Open ProductOpen Agency toolsSign inSign upAudit my websiteTry our free planHow to Start an SEO Company

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of marvlus.ai
Nav0% down the page
Hero section of marvlus.ai
Hero1% down the page
Features section of marvlus.ai
Features14% down the page
Logos section of marvlus.ai
Logos24% down the page
FAQ section of marvlus.ai
FAQ47% down the page
Footer section of marvlus.ai
Footer96% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What is an AI website audit? An AI website audit helps you understand how visible your web

proof1 of 4

Shows customer logos or a trusted-by claim logos: SaaS Founders, website-owner, agency-people, Marvlus Review, Niko V Marvlus Review

offer2 of 2

Offers a free trial or free tier free plan
Makes the pricing ladder explicit free, $29/mo, $49/mo

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work1 could not be measured — not counted either way

Named controls

a11y:named-controls

1 button/link has no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

25 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“free-ai-website-audit-report-checklistl.” is 1800px wide, displayed at 747px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

36 of 46 interactive targets are under 44×44px on mobile.

smallest: “Menu Toggle” at 25×25px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 4.6 MB across 65 measurable resources, but 52 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#47cf8d
accent#47cf8d
bg#ffffff
surface#f7f7f7
text#222222
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog50px
A subheading in their voice45px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
28pxAa
30pxAa
39pxAa
45pxAa
50pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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