Smallest body text is 10px (base ~21px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Free Member Tools.Html
3 tactics
ecommerce · Aug 9, 2026
mikesullytools.com
15/100 Sparse
Scores above 32% of 525 entry-page captures we have measured.
Walk 112 links seen, 95 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Member Tools Review | MikeSullyTools
- Meta description
Review eight free member tools, 3 shared weekly uses, Monday reset rules, and the Document or Creator Tools credits used after the free balance reaches zero.
- Headline
Free Member Tools Review
- Section headings
Eight tools included in the weekly allowance.
What happens after your 3 free uses?
Plan shared member uses when the job has more than one step.
Need paid AI, enhancement, or document work too?
Free member tools FAQ.
PDF & Word Converter
Voiceover Recorder
UTM & QR Builder
+5 more, not shown- Buttons and links
Buy Credits
Review eligible tools
Sign in or view balances
Open Campaign Studio
▴
▾
Consent Settings
Support Chat Agent
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 3
Displays a wall of customer reviews
6 review elements
Friction reduction1 of 3
Answers buyer objections
How do the 3 shared member uses work? Verified members receive 3 total core uses at the we
What we didn’t find
13 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see13 of 15 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA. 55% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
6 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Named controls needs worka11y:named-controls
42 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Label in name notea11y:label-in-name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & deliveryclear
Page weight passesweight:page-weight
At least 0.6 MB across 26 measurable resources. 3 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources noteweight:render-blocking-resources
4 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
3 elements look clickable but cannot be reached by keyboard.
“Status Online”, “Status”, “Online”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#4be09a
accent#4be09a
bg#ffffff
surface#eaf2ff
text#aeb9ca
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox82px
Jumps over the lazy dog39px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
21pxAa
39pxAa
82pxAa
WEIGHTS
Aa400
Aa700
Aa750
Aa760
Aa850
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
