Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
$0
saas · Sep 17, 2026
neon.tech
We found more conversion tactics here than on 66% of the 324 entry-page SaaS captures we have measured.
4 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 79% of them.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Start free
- Shows customer logos or a trusted-by claim
backed by
- Puts a number on adoption
20M+Developers
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
7 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 83% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
+ 4 more
-
Walked
2 pages walked, Homepage / Lander to Unify
- Step 1
- Homepage / Lander
- Step 2
- Unify
-
In their words
The headline:
The backend for apps and agents, built to scale on Lakebase Postgres.
- Promise
The backend for apps and agents. Build with Lakebase Postgres, Auth, Functions, Storage, and an AI Gateway: i…
- Prices shown
- $0
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Neon — Postgres backends for apps and agents
- Meta description
The backend for apps and agents. Build with Lakebase Postgres, Auth, Functions, Storage, and an AI Gateway: instant, branchable, serverless.
- Headline
The backend for apps and agents, built to scale on Lakebase Postgres.
- Section headings
Not just a Database. Neon is a complete backend platform with Authentication, Object Storage, Functions and an AI Gateway.
Ready for coding agents. Create and branch environments the way you work with PRs, with full access via MCP, CLI, and SDK.
Scale from your first users to the Fortune 500. Startups ship on the same Neon primitives that enterprise teams run in production.
The way we build software is changing, but the fundamentals remain the same: powerful databases, reliable infrastructure, and seamless scalability.
Autoscaling scales compute in real-time following your application. Optimized cost-performance, without capacity planning.
Backed by giants. First founded by Postgres hackers with decades of expertise, Neon is now part of the Databricks Platform.
Pay for what you use, not for the infrastructure you might need.
The world's most advanced backend platform.
+8 more, not shown- Buttons and links
Product
Solutions
Resources
Avoid outages
Save costs
$ npx neon init
Careers Join the team
Sign up
Get started
- Prices on the page
$0
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
backed by
Puts a number on adoption
20M+Developers
offer1 of 2
Offers a free trial or free tier
Start free
checkout1 of 2
Offers a demo or docs entry point
Read the docs
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 13 measured checks need work
Text contrast (WCAG AA)
contrast:83% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Lakebase Architecture” at 1:1 (15px, #000000 on #000000). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Named controls
a11y:4 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 6.6 MB across 311 measurable resources. 88 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:38 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:10 images are shipped at more than 2x the width shown.
“data-api-enabled.png?dpl=dpl_J6VFGJtQfjf” is 2312px wide, displayed at 644px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing3
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Clear3
This funnel: 83% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#cddfd7
bg#ffffff
surface#fafafa
text#61646b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog44px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
28pxAa
36pxAa
44pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
