Smallest body text is 9px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Industries
0 tactics
no named tactics detected on this step
content · Aug 26, 2026
nextgenseller.com
0/100 Sparse
Scores above 0% of 1,267 multi-step funnels we have measured. Among the 66 content funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.
Measured by Roentgen 1.26.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 53 links seen, 49 walkable, 3 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
13 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
How to Sell a Business in Your Industry
- Meta description
Find industry-specific business sale guides on earnings, operating records, licenses, customer relationships, and the work that must transfer.
- Headline
How to Sell a Business in Your Industry
- Section headings
Published coverage
Dental practices
Engineering firms
HVAC and plumbing businesses
Veterinary practices
- Buttons and links
Topics & markets
Valuation
Prepare
Deal structure
Get a valuation
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1191 of 1797 measured funnels run this
Press / "as seen in"
453 of 1789 measured funnels run this
Us-vs-them comparison
304 of 1797 measured funnels run this
Proof above the fold
296 of 1797 measured funnels run this
Scarcity / urgency copy
95 of 1789 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
4 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 7 content images carry alt text.
Named controls needs worka11y:named-controls
20 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Label in name notea11y:label-in-name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.4 MB across 23 measurable resources, but 53 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
5 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
6 elements look clickable but cannot be reached by keyboard.
“Browse”, “Browse”, “Browse”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#0e3f33
bg#f4f1ea
surface#fbfaf7
text#414741
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox33px
Jumps over the lazy dog30px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
25pxAa
28pxAa
30pxAa
33pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
FAMILIES
__Newsreader_4047c1 · __DM_Sans_0eeb07
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Sections, Elements, What we found and Playbook match, and found none on this funnel.
X-ray a funnel
