saas · Aug 12, 2026

nutrikaki.com

25/100 Sparse

Scores above 43% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 34%.

2/11 tactics
1 step
11 checks
3 flagged

Walk 25 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

$0 +3 more · subscription

ReviewsFAQTrust badgesFree trialNo card

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: NutriKaki – Singapore Hawker Calorie & Nutrition Tracker
Meta description: Track Singapore hawker food calories with HPB-verified data. Chicken rice, laksa, char kway teow — 2,700+ dishes with instant AI logging. Free to start.
Headline: Stop Guessing. Start Tracking Like a Local.
Section headings: From Kopitiam to Warung, We Speak Your Food.4 Ways to Log Your MakanCan't Decide What to Order? Ask Your Kaki.Two Badges. Total Transparency.Order Like a True Local. Track It Precisely.Beyond Calories. Deep Health Data.The Only Purine Tracker Built for Singapore Hawker FoodYour first meal logged in under 60 seconds.+8 more, not shown
Buttons and links: Start Free →Start for FreeLog InTry NutriCoach FreeStart tracking for free →Try NutriKaki free →Get StartedUpgrade to PROOpen Web App →🍎 Download on App Store Live+2 more, not shown
Prices on the page: $0$6.98$10$59.98

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of nutrikaki.com — **Nav**2% down the page

Hero section of nutrikaki.com — **Hero**0% down the page

Footer section of nutrikaki.com — **Footer**96% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Free to Start · No Credit Card”

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier Start for Free

Friction reduction2 of 2

Answers buyer objections How many calories are in chicken rice? A standard plate of Singapore chicken rice has appr

Offers a free trial or free tier Start for Free

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

85% of measurable text passes WCAG AA. 4+ runs fail.

worst: “🍎” at 1.81:1 (16px, #0000ee on #0f1f1d). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 7px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

4 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.1 MB across 6 measurable resources, but 7 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“idle.png” is 912px wide, displayed at 62px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.