Body text size
type:Smallest sampled text is 7px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$0 +4 more · subscription
saas · Sep 29, 2026
nutrikaki.com
We found more conversion tactics here than on 19% of the 324 entry-page SaaS captures we have measured.
2 conversion tactics detected
1 page walked · measured by Roentgen 1.28.1
Walk 25 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 41% of them.
The short version, in 4 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
How many calories are in chicken rice? A standard hawker plate of Singapore chicken rice h
- Offers a free trial or free tier
Start for Free
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 6 more
-
Flagged
4 of 12 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 87% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 7px, below the 13px floor this check uses.
- Landmark regions
- No <main> or <header> landmark. screen-reader users cannot jump between regions.
+ 1 more
-
In their words
The headline:
Stop Guessing. Start Tracking Like a Local.
- Promise
Track Singapore hawker food calories with HPB-verified data. Chicken rice, laksa, char kway teow — 2,700+ dis…
- Prices shown
- $0 · $59.98 · $5.00
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 2 conversion tactics detected since 2026-08-12.
- 2 tactics 2026-08-12
- 2 tactics 2026-09-29
The funnel, frame by frame
1 step walkedIn their own words
36 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
NutriKaki – Singapore Hawker Calorie & Nutrition Tracker
- Meta description
Track Singapore hawker food calories with HPB-verified data. Chicken rice, laksa, char kway teow — 2,700+ dishes with instant AI logging. Free to start.
- Headline
Stop Guessing. Start Tracking Like a Local.
- Section headings
From Kopitiam to Warung, We Speak Your Food.
4 Ways to Log Your Makan
Can't Decide What to Order? Ask Your Kaki.
Two Badges. Total Transparency.
Order Like a True Local. Track It Precisely.
Beyond Calories. Deep Health Data.
A Purine Tracker Built for Singapore Hawker Food
Your first meal logged in under 60 seconds.
+8 more, not shown- Buttons and links
Start Free →
Start for Free
Log In
i
Try NutriCoach Free
Start tracking for free →
Try NutriKaki free →
Get Started
Upgrade to PRO
🍎 Download on App Store Live
+2 more, not shown- Prices on the page
$0
$59.98
$5.00
$10
$6.98
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
How many calories are in chicken rice? A standard hawker plate of Singapore chicken rice h
offer1 of 2
Offers a free trial or free tier
Start for Free
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “🍎” at 1.81:1 (16px, #0000ee on #0f1f1d). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:38 of 50 interactive targets are under 44×44px on mobile.
smallest: “🍎 Get iOS App” at 109×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
14 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.1 MB across 6 measurable resources, but 8 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0a7c6e
accent#0a7c6e
bg#ffffff
surface#f7fcfb
text#4a6461
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog22px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
22pxAa
43pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
DM Serif Display · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
