Body text size
type:Smallest sampled text is 8px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$0
saas · Sep 14, 2026
onbrandads.com
Scores higher than 66% of 1,523 multi-step funnels we have measured. Among the 1,173 saas funnels in that group, higher than 58%.
5 conversion tactics detected
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-14. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Walk 16 links on the entry page, 7 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free AI Ad Generator — Ads From Your Website | On Brand Ads
- Meta description
Paste your website URL. This free AI ad generator reads your colors, fonts and logo, writes the headline, and creates ad images in every size — online, no signup.
- Headline
AI Ad Generator — On-Brand Ads From Your Website
- Section headings
Paste your site — see the AI ads it becomes
- Buttons and links
Toggle mode
Log in
Sign up
Read my website
Feed 1:1
Portrait 4:5
Story 9:16
Landscape 16:9
Banner 21:9
- Prices on the page
$0
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $29/mo, $99/mo, $249/mo
Action path2 of 4
Offers a free trial or free tier
Free plan
Lead-capture form
name, email, password
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: On Brand Ads, LoopWear square feed ad, Feed generated creative, Story generated cre
Friction reduction2 of 2
Answers buyer objections
What exactly is a credit?
Offers a free trial or free tier
also shown under Action path
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Press / "as seen in"
561 of the 2,141 funnels we checked
Demo / docs entry
508 of the 1,510 funnels we checked
Us-vs-them comparison
368 of the 2,148 funnels we checked
Proof above the fold
335 of the 2,148 funnels we checked
Usage / adoption proof
258 of the 1,735 funnels we checked
Scarcity / urgency copy
108 of the 2,141 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
Text contrast (WCAG AA)
contrast:50% of measurable text passes WCAG AA. 1+ runs fail. 83% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Morrow” at 4.13:1 (14px, #ffffff on #2f8f2f). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:21 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 5.1 MB across 115 measurable resources. 105 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:10 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:74 images are shipped at more than 2x the width shown.
“01-square.webp?v=bc245f0” is 1254px wide, displayed at 320px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Worth knowing5
Line length
8 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
7 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Autocomplete hints
No autocomplete attributes across 5 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e30613
accent#e30613
bg#f4ede4
surface#f7f5f1
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog48px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
18pxAa
20pxAa
24pxAa
48pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Avenir Next · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
