ourworldindata.org
Beats 21%.
of 2,003 multi-step funnels. It runs 3 of 7 selling tactics. 5 of 17 UX checks pass.
How it ranks
Where it ranks.
Peer rank
Beats 21%.
of 2,003 multi-step funnels.
What we found
What we found.
Free to read.
What they say
“Child mortality rate”
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How it’s built
17 UX checks · 4 need work · 5 pass · 7 notes · 1 not measured
Tap-target size (mobile)
127 of 161 interactive targets are under 44×44px on mobile.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
16 buttons/links have no accessible name (icon-only, no aria-label).
See all 17 checks
Text contrast (WCAG AA)
97% of measurable text passes WCAG AA.
Mobile viewport
Responsive viewport meta is present.
Language declared
html[lang] is set for screen readers.
Image alt text
1 of 19 content images (5%) have no alt attribute.
Form labels
1 form field relies on placeholder text as the only label.
Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
Page weight
At least 2.2 MB across 52 measurable resources, but 23 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources
1 stylesheet/script in <head> block first paint.
Oversized images
8 images are shipped at more than 2x the width shown.
Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
Keyboard reachability
6 elements look clickable but cannot be reached by keyboard.
Autocomplete hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
Inline validation
1 field carries validation attributes (required/pattern/aria-invalid).
How it looks
Playfair Display for headlines, Lato for text. 10 colours measured.
Worth borrowing
Usage / adoption proof: 14% of funnels have it (313 of 2301). This site does.
How it sells
Free names. Plus proves.
3 of 7 selling tactics found: Usage / adoption proof, FAQ / objection handling, Trusted-by logo wall. 4 not found.
Free · you see
- Which tactics it uses
Which 4 it lacks
- Proof above the fold16% of funnels have it (434 of 2,690).
- Press / "as seen in"23% of funnels have it (628 of 2,687).
- Us-vs-them comparison19% of funnels have it (514 of 2,690).
- Scarcity / urgency copy5% of funnels have it (138 of 2,687).
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour and size
Usage / adoption proof · the evidence
FAQ / objection handling · the evidence
Trusted-by logo wall · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 3 tactics.
The exact evidence for each one we found. Open a row to read it.
Usage / adoption proof · the evidence
FAQ / objection handling · the evidence
Trusted-by logo wall · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
Press / "as seen in" · who has it
Us-vs-them comparison · who has it
Proof above the fold · who has it
Scarcity / urgency copy · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 10 on the first page
Prices seen · 5
Plus
Colours and type, in full.
Every colour and size we measured.
Colours · 10 measured, with their share
Type · Playfair Display, 9 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Compare
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Every number, side by side.
On this page
Section by section.
The bands the crawler found on this page, top to bottom. Pick one.