Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Sep 20, 2026
outerport.com
We found more conversion tactics here than on 42% of the 324 entry-page SaaS captures we have measured.
3 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 11 links seen, 7 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 61% of them.
The short version, in 4 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
trusted by
- Offers a demo or docs entry point
Book a demo
- Lead-capture form
Design the control panel for a chilled-water pump station…, name, email, company
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 5 more
-
Flagged
4 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Form labels
- 4 of 6 form fields have no label.
- Oversized images
- 11 images are shipped at more than 2x the width shown.
+ 1 more
-
In their words
The headline:
Electrical and control systems, built as code.
- Promise
AI agents build electrical and control systems as structured design models. CAD drawings, BOMs, calculations,…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 3 conversion tactics detected since 2026-08-09.
- 3 tactics 2026-08-09
- 3 tactics 2026-09-20
The funnel, frame by frame
1 step walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Outerport | Electrical and control systems, built as code
- Meta description
AI agents build electrical and control systems as structured design models. CAD drawings, BOMs, calculations, and control logic all come from one model.
- Headline
Electrical and control systems, built as code.
- Section headings
The design is the source. The drawing is an output.
Structured design for control panels and P&IDs.
From specification to a checked drawing set.
Reuse approved circuits from past projects.
Simulate the control logic before the panel is built.
Turn drawings into components and connections.
Trace a tag across the P&ID, single-line, and datasheet.
Ask what happens when pump P-1 overloads.
+8 more, not shown- Buttons and links
Book a demo
E-101 SINGLE-LINE
E-103 CONTROL CIRCUIT
P-101 P&ID
E-301 PARTS LIST
▶ RUN
Tell us what you want to build ↓
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
trusted by
checkout2 of 2
Offers a demo or docs entry point
Book a demo
Lead-capture form
Design the control panel for a chilled-water pump station…, name, email, company
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work
Form labels
a11y:4 of 6 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Oversized images
weight:11 images are shipped at more than 2x the width shown.
“outerport-2026-white.svg” is 300px wide, displayed at 130px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:23 of 30 interactive targets are under 44×44px on mobile.
smallest: “▶ RUN” at 61×29px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 6 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear7
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#004474
accent#004474
bg#ffffff
surface#f2f4f6
text#5b6773
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog16px
A subheading in their voice15px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
5pxAa
6pxAa
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Archivo · IBM Plex Mono
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
