01
Homepage / Lander
▲ strongest
3 tactics
content · Sep 16, 2026
planning-poker.teamretro.com
We found more conversion tactics here than on 10% of the 1,781 multi-step funnels we have measured.
2 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 5 links on the entry page, 4 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Is Planning Poker free? What is Planning Poker? Do I need an account to use Planning Poker
- Shows customer logos or a trusted-by claim
used by
-
Not seen
5 of 7 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
6 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 36% of measurable text passes WCAG AA. 4+ runs fail. 20% of text was unmeasurable (over i…
- Named controls
- 52 buttons/links have no accessible name (icon-only, no aria-label).
- Horizontal overflow
- The page scrolls ~48px horizontally at 1440px wide. content spills past the viewport.
+ 3 more
-
Walked
4 pages walked, Homepage / Lander to Start
- Step 1
- Homepage / Lander
- Step 2
- Demo
- Step 3
- Compare
+ 1 more step
-
In their words
The headline:
Free Planning Poker Online for Agile Teams
- Promise
Free Planning Poker app for agile teams — run scrum poker story-point estimation in your browser, in real tim…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
1 → 2 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 1 tactic 2026-08-09
- 2 tactics 2026-09-16
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Planning Poker App & Scrum Poker Online | Planning Poker by TeamRetro
- Meta description
Free Planning Poker app for agile teams — run scrum poker story-point estimation in your browser, in real time, with no account and nothing to install. Vote, reveal, and align with TeamRetro.
- Headline
Free Planning Poker Online for Agile Teams
- Section headings
How to run a planning poker session online
Scrum poker built for agile estimation
Planning Poker FAQ
Keep learning
Create a room
Invite your team
Vote and reveal
Built for remote teams
+2 more, not shown- Buttons and links
expand_more
Learn expand_more
support
question_mark
DISCUSS ESTIMATE REVIEW
DISCUSS
ESTIMATE
REVIEW
Try the demo
Create a room
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Is Planning Poker free? What is Planning Poker? Do I need an account to use Planning Poker
proof1 of 4
Shows customer logos or a trusted-by claim
used by
What we didn’t find
5 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 7 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:36% of measurable text passes WCAG AA. 4+ runs fail. 20% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Estimate” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:52 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Horizontal overflow
layout:The page scrolls ~48px horizontally at 1440px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Oversized images
weight:69 images are shipped at more than 2x the width shown.
“PlanningPoker.svg” is 855px wide, displayed at 192px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:69 of 132 interactive targets are under 44×44px on mobile.
smallest: “support” at 38×38px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
35 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.6 MB across 22 measurable resources, but 122 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#00b8d4
accent#00b8d4
bg#ffffff
surface#ffffff
text#1a2533
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog56px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
23pxAa
24pxAa
32pxAa
56pxAa
64pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Source Serif 4 · Roboto
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
