Base body text ~20px, smallest 13px.
01
Homepage / Lander
▲ strongest
3 tactics
content · Aug 9, 2026
planning-poker.teamretro.com
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 63 content funnels in that group, above 42%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 5 links seen, 4 walkable, 3 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Planning Poker App & Scrum Poker Online | Planning Poker by TeamRetro
- Meta description
Free Planning Poker app for agile teams — run scrum poker story-point estimation in your browser, in real time, with no account and nothing to install. Vote, reveal, and align with TeamRetro.
- Headline
Free Planning Poker Online for Agile Teams
- Section headings
How to run a planning poker session online
Scrum poker built for agile estimation
Planning Poker FAQ
Keep learning
Create a room
Invite your team
Vote and reveal
Built for remote teams
+2 more, not shown- Buttons and links
expand_more
Learn expand_more
support
question_mark
DISCUSS ESTIMATE REVIEW
DISCUSS
ESTIMATE
REVIEW
Try the demo
Create a room
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 1
Answers buyer objections
Is Planning Poker free? What is Planning Poker? Do I need an account to use Planning Poker
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
36% of measurable text passes WCAG AA. 4+ runs fail. 19% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Estimate” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
2 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 67 content images carry alt text.
Form labels notea11y:form-labels
3 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
52 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Layout integrity1 flagged
Horizontal overflow needs worklayout:horizontal-overflow
The page scrolls ~48px horizontally at 1440px wide. content spills past the viewport.
fix Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.6 MB across 22 measurable resources, but 120 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Oversized images needs workweight:oversized-images
67 images are shipped at more than 2x the width shown.
“PlanningPoker.svg” is 855px wide, displayed at 192px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
35 elements look clickable but cannot be reached by keyboard.
“User authentication system with so”, “User authentication system with so”, “Shopping cart functionality with p”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#00b8d4
accent#00b8d4
bg#ffffff
surface#ffffff
text#1a2533
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog56px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
23pxAa
24pxAa
32pxAa
56pxAa
64pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Source Serif 4 · Roboto
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Sections, Elements and Playbook match, and found none on this funnel.
X-ray a funnel
