saas · Sep 29, 2026

plannymeals.com

We found more conversion tactics here than on 19% of the 324 entry-page SaaS captures we have measured.

2 conversion tactics detected

1 page walked · measured by Roentgen 1.28.1

2 conversion tactics detected
1 page captured
12 UX checks
2 flagged

Walk 26 links seen, 24 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 41% of them.

The short version, in 4 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Answers buyer objections
Can I plan for my whole family? +
Shows customer logos or a trusted-by claim
logos: PlannyMeals, Get it on Google Play, App recipe screen, Tuna and Herb Salad, Apple F

See all 2
Not seen
9 of 11 applicable tactics we checked for and did not see

Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…

+ 6 more

See what we looked for
Flagged
3 of 13 build checks flagged, each with a fix

Text contrast (WCAG AA)
70% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 8px, below the 13px floor this check uses.
Tap-target size (mobile)
34 of 60 interactive targets are under 44×44px on mobile.

See the fixes
In their words
The headline: Never again "What's for dinner?"

Promise
Plan your weekly meals in 3 minutes. Get personalized meal plans, automatic shopping lists, and thousands of…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 2 conversion tactics detected since 2026-08-26.

2 tactics 2026-08-26
→
2 tactics 2026-09-29

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

subscription · 1 proof point

FAQLogo wall

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: PlannyMeals - AI-Powered Meal Planning
Meta description: Plan your weekly meals in 3 minutes. Get personalized meal plans, automatic shopping lists, and thousands of recipes tailored to your dietary preferences.
Headline: Never again "What's for dinner?"
Section headings: Meal planning, made ridiculously easyFrom zero to meal plan in 3 minutesDiscover delicious recipesPeople love Planny MealsFrequently Asked QuestionsReady to stop stressing about dinner?Tarte Flambée (Flammkuchen)Personalized Plans+6 more, not shown
Buttons and links: DEENFRDownload →Get Started →

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of plannymeals.com — **Nav**0% down the page

Hero section of plannymeals.com — **Hero**1% down the page

FAQ section of plannymeals.com — **FAQ**72% down the page

Footer section of plannymeals.com — **Footer**94% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Can I plan for my whole family? +

proof1 of 4

Shows customer logos or a trusted-by claim logos: PlannyMeals, Get it on Google Play, App recipe screen, Tuna and Herb Salad, Apple F

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

70% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Tarte Flambée (Flammkuchen)” at 1:1 (18px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 8px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

34 of 60 interactive targets are under 44×44px on mobile.

smallest: “FR” at 34×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

5 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.9 MB across 30 measurable resources, but 39 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#fa4f2d

accent#fa4f2d

bg#f5f5f5

surface#ffffff

text#757575

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog36px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

8pxAa

9pxAa

12pxAa

13pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

36pxAa

60pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Fraunces · DM Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt