Smallest body text is 8px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
subscription · 1 proof point
saas · Aug 26, 2026
plannymeals.com
20/100 Sparse
Scores above 36% of 530 entry-page captures we have measured. Among the 293 saas funnels in that group, above 23%.
Walk 26 links seen, 24 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.26.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
PlannyMeals - AI-Powered Meal Planning
- Meta description
Plan your weekly meals in 3 minutes. Get personalized meal plans, automatic shopping lists, and thousands of recipes tailored to your dietary preferences.
- Headline
Never again "What's for dinner?"
- Section headings
Meal planning, made ridiculously easy
From zero to meal plan in 3 minutes
Discover delicious recipes
People love Planny Meals
Frequently Asked Questions
Ready to stop stressing about dinner?
Welsh Rarebit
Personalized Plans
+6 more, not shown- Buttons and links
DE
EN
FR
Download →
Get Started →
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: PlannyMeals, Get it on Google Play, App recipe screen, Welsh Rarebit, Tartiflette
Friction reduction1 of 2
Answers buyer objections
Can I plan for my whole family? +
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Free trial / freemium
985 of 1263 measured funnels run this
Pricing tiers
641 of 1263 measured funnels run this
Press / "as seen in"
453 of 1789 measured funnels run this
Demo / docs entry
447 of 1271 measured funnels run this
Lead-capture form
315 of 1271 measured funnels run this
Us-vs-them comparison
304 of 1797 measured funnels run this
Proof above the fold
296 of 1797 measured funnels run this
Usage / adoption proof
225 of 1385 measured funnels run this
Scarcity / urgency copy
95 of 1789 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
70% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Beefsteaks in a Sealed Pot” at 1:1 (18px, #ffffff on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 33 content images carry alt text.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.9 MB across 30 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
3 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
14 images are shipped at more than 2x the width shown.
“import-beefsteaks-in-einem-zugeklebten-t” is 1200px wide, displayed at 298px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
5 elements look clickable but cannot be reached by keyboard.
“+”, “+”, “+”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fa4f2d
accent#fa4f2d
bg#f5f5f5
surface#ffffff
text#757575
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fraunces · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
