Smallest body text is 10px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
€0 +2 more
saas · Aug 9, 2026
popjam.io
35/100 Sparse
Scores above 25% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 14%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 31 links seen, 25 walkable, 1 matched, and we walked 2 pages.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
POPJAM: AI Ad Maker That Tests Before You Spend
- Meta description
Create on-brand ad creatives, then test them on AI personas that mirror your buyers, so you launch only winners. Free to start, no card.
- Headline
Don't burn budget. Test ads first.
- Section headings
Making ads was never the problem. Wasting spend was.
One loop, from brief to winner.
Not more ads. The right ads, on brand.
Test on 100 AI personas, before you spend.
…and out comes a validated ad creative.
Watch POPJAM run the whole loop.
One brief in. Every placement out.
Generators make ads. Researchers test ideas. POPJAM does both.
+8 more, not shown- Buttons and links
Toggle theme
Log in
Talk to us
Show my ads
Generate
Test
Improve
Subscribe
- Prices on the page
€0
€99
€399
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
free credits
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: A101, SalonAppy, LeadShark, Rider Healthcare, InMind Consulting
Friction reduction2 of 2
Answers buyer objections
How does POPJAM learn my brand?
Offers a free trial or free tier
free credits
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA. 17% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
12 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 72 content images carry alt text.
Named controls needs worka11y:named-controls
11 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Label in name notea11y:label-in-name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Page weight needs workweight:page-weight
At least 10.0 MB across 96 measurable resources. 70 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources passesweight:render-blocking-resources
2 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
64 images are shipped at more than 2x the width shown.
“popjam.svg” is 968px wide, displayed at 222px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
59 elements look clickable but cannot be reached by keyboard.
“How does POPJAM learn my brand?”, “What are AI personas and how do th”, “Is POPJAM really free to start?”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
2 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#191410
accent#191410
bg#faf8f4
surface#ffffff
text#58503f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog58px
A subheading in their voice54px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
30pxAa
54pxAa
58pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Figtree Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
