Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
1 tactic
subscription
ecommerce · Sep 13, 2026
project20x.com
We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 256 links on the entry page, 245 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Displays a wall of customer reviews
10 review elements
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 11 more
-
Flagged
6 of 12 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 57% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Render-blocking resources
- 11 stylesheets/scripts in <head> block first paint.
+ 3 more
-
Walked
2 pages walked, Homepage / Lander to Agent
- Step 1
- Homepage / Lander
- Step 2
- Agent
-
In their words
What the entry page says about itself
- Promise
The Project20x platform itself — root of the subproject tree.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-09.
- 1 tactic 2026-08-09
- 1 tactic 2026-09-13
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Project20x
- Meta description
The Project20x platform itself — root of the subproject tree.
- Section headings
Access Control
Agent Provisioning
Data Portability
Wizard Deal Execution
Program Setup
Outcome Verification
Incident Report
Policy Codification
- Buttons and links
Public Domain Agents (234) −
Show 6 uncurated pools
Populations (26) +
U.S. State Gov. (56) +
U.S. Federal Gov. (471) +
Elected HITL (1472) +
International (118) +
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Displays a wall of customer reviews
10 review elements
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 11 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:57% of measurable text passes WCAG AA. 4+ runs fail.
worst: “No data yet” at 2.14:1 (12px, #ffffff on #b6b1a6). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“seal-rnc.png” is 1500px wide, displayed at 20px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:490 of 532 interactive targets are under 44×44px on mobile.
smallest: “22 JUN” at 49×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 2.7 MB across 50 measurable resources, but 15 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f5f5ee
bg#f5f5ee
surface#ffffff
text#272c33
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog16px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
32pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Roboto
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
