Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$10 · subscription
saas · Sep 24, 2026
puremacros.app
We found more conversion tactics here than on 6% of the 323 entry-page SaaS captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.27.0
Walk 2 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 630 entry-page captures, more conversion tactics than 21% of them.
The short version, in 4 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Offers a free trial or free tier
Free forever
-
Not seen
10 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 7 more
-
Flagged
2 of 10 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 7 of 9 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Point your camera. Get your macros.
- Promise
Pure Macros reads your food from a photo and fills in the calories, protein, carbs, and fat. Manual entry, ba…
- Prices shown
- $10
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Pure Macros — Point your camera. Get your macros.
- Meta description
Pure Macros reads your food from a photo and fills in the calories, protein, carbs, and fat. Manual entry, barcode scan, exercise, and water tracking are free forever. Now available on the App Store.
- Headline
Point your camera. Get your macros.
- Section headings
Everything you need to track. Nothing you have to unlock first.
One price. No tricks.
Manual entry FREE
Barcode scan FREE
AI photo scan PRO
Exercise log FREE
Water tracking FREE
Daily dashboard FREE
- Buttons and links
Download
- Prices on the page
$10
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionoffer1 of 2
Offers a free trial or free tier
Free forever
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1,541 of the 2,334 funnels we checked
Trusted-by logo wall
1,419 of the 1,947 funnels we checked
Pricing tiers
848 of the 1,623 SaaS funnels we checked
Press / "as seen in"
608 of the 2,330 funnels we checked
Demo / docs entry
559 of the 1,631 funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 9 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:7 of 9 interactive targets are under 44×44px on mobile.
smallest: “Support” at 49×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 0.0 MB across 4 measurable resources, but 3 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ff9500
accent#ff9500
bg#f5f5f7
surface#f5f5f7
text#b9b9c3
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog42px
A subheading in their voice37px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
37pxAa
42pxAa
58pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Outfit
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
