Body text size
type:Smallest body text is 11px (base ~11px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$49
content · Sep 4, 2026
replylens.3413948490.workers.dev
Fewer than 1% of the 662 entry-page captures we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 3 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-04. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 3 parts
-
Not seen
7 of 7 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
2 of 11 build checks flagged, each with a fix
- Body text size
- Smallest body text is 11px (base ~11px). below the ~16px readable floor.
- Tap-target size (mobile)
- 7 of 9 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Write the first line they'd actually read.
- Promise
Evidence-backed cold email openers matched to a prospect's public writing style.
- Prices shown
- $49
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ReplyLens | Evidence-backed cold email openers
- Meta description
Evidence-backed cold email openers matched to a prospect's public writing style.
- Headline
Write the first line they'd actually read.
- Section headings
See the work before you pay.
Prospect signals
No prospect analyzed yet
Reading communication patterns
Communication profile
Opening comparison
Prove it on your list before buying.
Bring five real prospects.
+1 more, not shown- Buttons and links
Free 5-prospect benchmark
Request free benchmark
Analyze and write
- Prices on the page
$49
What we didn’t find
7 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 7 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 11 measured checks need work
Tap-target size (mobile)
mobile:7 of 9 interactive targets are under 44×44px on mobile.
smallest: “Free 5-prospect benchmark” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear7
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#f8f9f8
text#687169
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog22px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
17pxAa
18pxAa
20pxAa
21pxAa
22pxAa
32pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa720
Aa750
Aa780
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
