content · Aug 12, 2026

risly.app

30/100 Sparse

Scores above 53% of 525 entry-page captures we have measured. Among the 168 content funnels in that group, above 55%.

Walk 22 links seen, 11 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Sleep Calculator
Step 1 · Sleep Calculator1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Sleep Calculator
01

Sleep Calculator

1 tactic
FAQ

In their own words

17 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Sleep Calculator: Bedtime & Wake-Up Times — Risly
Meta description
A sleep calculator that turns your wake-up time into bedtimes using 90-minute cycles, and tells you the part nobody does: real cycles run 70 to 120 minutes.
Headline
Sleep calculator: when to go to bed, when to wake up
Section headings
What is a sleep calculator?How to use itIs the 90-minute sleep cycle a myth?The calculator can't get you out of bedFrequently asked questionsKeep readingReady when you arePick your mode+2 more, not shown
Buttons and links
EnglishGet RislyI want to wake up atI'm going to bed now

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of risly.app
Nav2% down the page
Hero section of risly.app
Hero0% down the page
Footer section of risly.app
Footer92% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Friction reduction1 of 1

Answers buyer objections How many sleep cycles do I need per night? + Is 6 hours of sleep enough? + What time shoul

What we didn’t find

4 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 5 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~19px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 5 content images carry alt text.

Weight & delivery1 flagged

Page weight passesweight:page-weight

At least 0.4 MB across 74 measurable resources. 7 cross-origin resources did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources needs workweight:render-blocking-resources

23 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

5 elements look clickable but cannot be reached by keyboard.

“+”, “+”, “+”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#fff3d2
accent#fff3d2
bg#ffffff
surface#fff3d2
text#363b44
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox31px
Jumps over the lazy dog24px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
24pxAa
31pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque · Instrument Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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