saas · Aug 12, 2026
40/100 Thin
Scores above 36% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 24%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 104 links seen, 44 walkable, 2 matched, and we walked 3 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionConsulting Case Interview Prep: Cases, Drills & Firm Assessments
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion97% of measurable text passes WCAG AA. 21% of text was unmeasurable (over images/gradients). not counted either way.
Responsive viewport meta is present.
Smallest body text is 10px (base ~11px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
14 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 41 content images carry alt text.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
At least 8.2 MB across 304 measurable resources. 158 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
57 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
19 images are shipped at more than 2x the width shown.
“bcg.svg?dpl=dpl_25F3tmuE2Gtdc8gPPdeswtzA” is 1024px wide, displayed at 71px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
