saas · Aug 12, 2026

runoapp.com

25/100 Sparse

Scores above 43% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 34%.

Walk 12 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
0pts since the first measured scan (2026-08-09) — 2 re-scans
  1. 25 Sparse 2026-08-09
  2. 25 Sparse 2026-08-12

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

subscription

Sticky CTAReviewsFree trialLogo wall

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Runo: Running Metronome App & Cadence Trainer
Meta description
Stop overstriding. Runo's running metronome trains your cadence so you run more efficiently, with less effort, and fewer injuries. Free on iOS & Android.
Headline
THE RUNNING METRONOME APP. HOLD ANY PACE.
Section headings
WHY TRAIN WITH A RUNNING METRONOMEEVERYTHING YOU NEED, NOTHING YOU DON'THOW THE RUNNING METRONOME WORKSWHAT'S YOUR RUNNING CADENCE?RUNNING METRONOME SCIENCE: PEER-REVIEWED RESEARCHRUNNERS LIKE YOU, RUNNING THEIR BESTRUNNING CADENCE TIPS & METRONOME GUIDESEVERYTHING YOU NEED TO KNOW+8 more, not shown
Buttons and links
TAP TO START Tap once per step for 30 secondsWhat is cadence and why does it matter? +How does Runo help me hold my pace? +Can I listen to music or podcasts while using Runo? +Will running to a beat feel weird or distracting? +What BPM should I start with? +Will I become dependent on the metronome? +Who is Runo for? +How much does Runo cost? +Does it work offline and with Apple Watch? ++2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of runoapp.com
Nav0% down the page
Hero section of runoapp.com
Hero0% down the page
FAQ section of runoapp.com
FAQ73% down the page
Footer section of runoapp.com
Footer96% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“★★★★★”

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Offers a free trial or free tier free trial

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction1 of 2

Offers a free trial or free tier free trial

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Pricing tiers 636 of 1248 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 1 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

6 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 14 content images carry alt text.

Weight & deliveryclear

Page weight passesweight:page-weight

At least 0.8 MB across 55 measurable resources. 1 cross-origin resource did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

4 elements look clickable but cannot be reached by keyboard.

“No image”, “No image”, “No image”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#fafafa
text#525252
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox88px
Jumps over the lazy dog36px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
36pxAa
88pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Satoshi · Erode
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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