Smallest body text is 11px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$9 +3 more
saas · Aug 15, 2026
shiplog.ca
55/100 Thin
Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 24 links seen, 16 walkable, 2 matched, and we walked 3 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 55 Thin 2026-08-09
- 55 Thin 2026-08-15
The funnel, frame by frame
3 steps walkedIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Feedback board, changelog and widget for SaaS founders · ShipLog
- Meta description
Stop building features nobody asked for. Feedback board, changelog and embeddable widget for solo SaaS founders. $9/mo.
- Headline
Stop building features nobody asked for.
- Section headings
Everything you need. Nothing you don't.
Your AI agent gets a seat on deck.
How it works
One plan. Everything included.
Your users have opinions. Start listening.
Feedback board
Changelog
Widget
+5 more, not shown- Buttons and links
Get started free
Start collecting feedback — free
Try it and see every option
Get started
- Prices on the page
$9
$0
$90
$79
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$9/mo, free, $79/mo
Action path1 of 4
Offers a free trial or free tier
Free plan
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
Free plan
Value reinforcement1 of 2
Compares itself against alternatives
comparison grid: 13 rows
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1050 of 1369 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targets1 flagged
Mobile viewport needs workmobile:mobile-viewport
No responsive viewport meta tag. the page will not scale on phones.
fix Add <meta name="viewport" content="width=device-width, initial-scale=1">.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
12 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared needs worka11y:language-declared
No html[lang] attribute. screen readers can’t pick the right voice.
fix Add lang="en" (or the page’s language) to <html>.
Image alt text passesa11y:image-alt-text
All 4 content images carry alt text.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.2 MB across 11 measurable resources, but 14 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
1 stylesheet/script in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
4 images are shipped at more than 2x the width shown.
“shiplog_logo.svg” is 2192px wide, displayed at 106px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
comparison table
p2: comparison grid: 13 rowscomparison copy
ShipLog vs Canny, Sleekplan and Upvoty · ShipLog
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#001d49
accent#001d49
bg#ffffff
surface#e6eef8
text#b3ccea
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
ui-sans-serif · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled
X-ray a funnel
