their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 24, 2026

spec24.dev

saas · desktop · Roentgen 1.7

Biggest quick win

7% of measurable text passes WCAG AA. 4+ runs fail. 24% of text was unmeasurable (over images/gradients). not counted either way. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

6 of 11 conversion signals detected

70 /100 coverage

Partial ★★★☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 11 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.7; detection improves, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 17/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

5 tactics

€0 +4 more

Sticky CTASubscriptionFree trialNo cardDemo / docs

Pricing

▲ strongest

8 tactics

€29 +12 more

Sticky CTAComparisonSubscriptionFAQFree trialNo cardLogo wallDemo / docs

Sign Up

▼ thinnest

0 tactics

no named tactics detected on this step

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

17/20highpoints earned

Free trial / freemiumFree plan
Lead-capture form
Demo / docs entry

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo walllogo wall (4 distinct marks)

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumFree plan

Value

why it’s worth it. comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison grid: 10 rows

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

7% of measurable text passes WCAG AA. 4+ runs fail. 24% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Automatically.” at 2.95:1 (60px, #d97757 on #faf9f0). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 9px (base ~20px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

21 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 9 content images carry alt text.

NOTELink text

3 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#fef5f2

accent#fef5f2

bg#ffffff

surface#faf9f0

text#d97757

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog48px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

spec24.dev · 6/11 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of spec24.dev

> Machine-extracted from a live on-demand funnel teardown (2026-07-24). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Sign Up

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 55.1% | background |
| `#faf9f0` | 36.8% | background |
| `#fef5f2` | 3.7% | background |
| `#000000` | 2.9% | support |
| `#d97757` | 0.8% | accent/brand |
| `#f5f4eb` | 0.4% | background |
| `#fdeae2` | 0.1% | background |
| `#e8e6d8` | 0.1% | background |

Curated roles: `primary=#fef5f2` · `accent=#fef5f2` · `bg=#ffffff` · `surface=#faf9f0` · `text=#d97757`

## Type
- Display: `DM Sans`
- Body: `Manrope`
- Size scale (px): 7, 9, 10, 11, 12, 14, 16, 18, 20, 30, 48, 60
- Radius (px): 4, 10, 12, 16, 20, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 10 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free plan; pricing: Free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(pricing: logo wall (4 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a Demo; pricing: Book a Demo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: text, email, password, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.