The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 2 steps
⤢
01
Homepage / Lander
$42 +1 more · 1 proof point
Sticky CTA Trust badges No card Demo / docs
⤢
02
Pricing
$0 +3 more
Sticky CTA Free trial No card Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $0/mo, $19/mo, $49/mo
Action the path to convert — CTA, sign-up, checkout measured
11/20 partial points earned
Free trial / freemium Free$0 Demo / docs entry
Not detected: proof above the fold and lead-capture form.
Trust proof, social proof, and credibility measured
0/11 none points earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction objections answered, barriers removed measured
4/10 partial points earned
Free trial / freemium Free$0
Not detected: FAQ / objection handling.
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 5 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
77% of measurable text passes WCAG AA — 4+ runs fail.
worst: “FIX” at 2.03:1 (11px, #f5a623 on #ffffff) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 10px (base ~18px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
14 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
SIZE SCALE
10px Aa
11px Aa
12px Aa
14px Aa
16px Aa
18px Aa
36px Aa
48px Aa
60px Aa
WEIGHTS
Aa 450
Aa 500
Aa 600
Aa 700
Aa 800
FAMILIES
Bricolage Grotesque · IBM Plex Sans
rendered in their own type system · webfont not loaded — system fallback if uninstalled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
spendict.com · 3/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of spendict.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 53.3% | background |
| `#fbfcfe` | 46.2% | background |
| `#101627` | 0.3% | support |
| `#f6f8fc` | 0.2% | background |
| `#2a2a33` | 0% | support |
| `#ef4444` | 0% | accent/brand |
| `#17b364` | 0% | accent/brand |
| `#f5a623` | 0% | accent/brand |
Curated roles: `primary=#fbfcfe` · `accent=#fbfcfe` · `bg=#ffffff` · `surface=#fbfcfe` · `text=#101627`
## Type
- Display: `Bricolage Grotesque`
- Body: `IBM Plex Sans`
- Size scale (px): 10, 11, 12, 14, 16, 18, 36, 48, 60
- Radius (px): 6, 8, 12, 16, 24, 33554400
## Patterns detected (fact-based) — 3/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: no credit card; pricing: Free$0)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: free, $0/mo, $19/mo, $49/mo)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Read the docs)_
## Proof language (harvested strings → templates)
- `2 today` — e.g. "2 today"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.