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Above-the-fold capture of spendict.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 12, 2026

spendict.com

saas · desktop

Biggest quick win

77% of measurable text passes WCAG AA — 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

40 /100

Thin ★★☆☆☆ brand avg across funnels

Score breakdown

  • Offer clarity 8/8
  • Action path 11/20
  • Trust & proof 0/11
  • Friction reduction 4/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

4 tactics

$42 +1 more  ·  1 proof point

Sticky CTATrust badgesNo cardDemo / docs
Pricing
02

Pricing

4 tactics

$0 +3 more

Sticky CTAFree trialNo cardPricing tiers

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiersfree, $0/mo, $19/mo, $49/mo

Action

the path to convert — CTA, sign-up, checkoutmeasured
11/20partialpoints earned
  • Free trial / freemiumFree$0
  • Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured
0/11nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: trusted-by logo wall and usage / adoption proof.

Friction

objections answered, barriers removedmeasured
4/10partialpoints earned
  • Free trial / freemiumFree$0

Not detected: FAQ / objection handling.

Value

why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 5 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)

77% of measurable text passes WCAG AA — 4+ runs fail.

worst: “FIX” at 2.03:1 (11px, #f5a623 on #ffffff) — needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 10px (base ~18px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

14 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#fbfcfe
accent#fbfcfe
bg#ffffff
surface#fbfcfe
text#101627
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
spendict.com · 3/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of spendict.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 53.3% | background |
| `#fbfcfe` | 46.2% | background |
| `#101627` | 0.3% | support |
| `#f6f8fc` | 0.2% | background |
| `#2a2a33` | 0% | support |
| `#ef4444` | 0% | accent/brand |
| `#17b364` | 0% | accent/brand |
| `#f5a623` | 0% | accent/brand |

Curated roles: `primary=#fbfcfe` · `accent=#fbfcfe` · `bg=#ffffff` · `surface=#fbfcfe` · `text=#101627`

## Type
- Display: `Bricolage Grotesque`
- Body: `IBM Plex Sans`
- Size scale (px): 10, 11, 12, 14, 16, 18, 36, 48, 60
- Radius (px): 6, 8, 12, 16, 24, 33554400

## Patterns detected (fact-based) — 3/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: no credit card; pricing: Free$0)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: free, $0/mo, $19/mo, $49/mo)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Read the docs)_

## Proof language (harvested strings → templates)
- `2 today` — e.g. "2 today"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.