Base body text ~20px, smallest 14px.
01
Homepage / Lander
2 tactics
saas · Aug 9, 2026
step.mykajabi.com
20/100 Sparse
Scores above 36% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 23%.
Walk 1 onward step matched, but we could not reach it. Everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
STEP - Sustainability Transformation & Empowerment Platform
- Meta description
Explore expert ESG training, reporting templates, interviews, tech tools & coaching. STEP empowers change-makers to lead sustainability impact.
- Headline
ESG for Everyone: Templates, Coaching, and Results on a Budget
- Section headings
STEP Starter- Free Services
What is STEP?
STEP - Premium Services
🚧 Big Things Are Brewing…
Sustainability Onboarding Call - 10 Mins
Collaborate with Us
Look up for Recruitment Opportunities
STEP Q&A
+1 more, not shown- Buttons and links
Sign Up
Collaborations
STEP Team
STEP Members and Subscribers Benefits
CLICK HERE TO JOIN OUR COMMUNITY FOR FREE NOW !
→ EXPLORE OUR MARKETPLACE
LEARN MORE
YES, BOOK NOW
Learn more about STEP Collaborations
Submit
+1 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Lead-capture form
form_submission[name], form_submission[email], form_submission[custom_1], form_submission[custom_2]
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (9 distinct marks)
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
51% of measurable text passes WCAG AA. 4+ runs fail.
worst: “and help you find the right software to track carbon, manage” at 1.16:1 (20px, #595959 on #127059). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
7 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 11 content images carry alt text.
Form labels notea11y:form-labels
4 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
7 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
8 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 0.6 MB across 17 measurable resources, but 115 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
13 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
6 images are shipped at more than 2x the width shown.
“c2bcf-4f3-cb50-15a5-fe367c2b6430_robynne” is 2157px wide, displayed at 500px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 7 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
4 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#b29a4b
accent#b29a4b
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog42px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
36pxAa
42pxAa
64pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
PT Serif · Quattrocento Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
