01
Homepage / Lander
2 tactics
subscription
saas · Sep 21, 2026
step.mykajabi.com
We found more conversion tactics here than on 19% of the 324 entry-page SaaS captures we have measured.
2 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 1 onward step matched, but we could not reach it. Everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 41% of them.
The short version, in 4 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logo wall (9 distinct marks)
- Lead-capture form
form_submission[name], form_submission[email], form_submission[custom_1], form_submission…
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 6 more
-
Flagged
5 of 17 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 40% of measurable text passes WCAG AA. 4+ runs fail.
- Named controls
- 7 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 13 stylesheets/scripts in <head> block first paint.
+ 2 more
-
In their words
The headline:
ESG for Everyone: Templates, Coaching, and Results on a Budget
- Promise
Explore expert ESG training, reporting templates, interviews, tech tools & coaching. STEP empowers change-mak…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 2 conversion tactics detected since 2026-08-09.
- 2 tactics 2026-08-09
- 2 tactics 2026-09-21
The funnel, frame by frame
1 step walked
In their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
STEP - Sustainability Transformation & Empowerment Platform
- Meta description
Explore expert ESG training, reporting templates, interviews, tech tools & coaching. STEP empowers change-makers to lead sustainability impact.
- Headline
ESG for Everyone: Templates, Coaching, and Results on a Budget
- Section headings
LET US SHOW YOU THE FUTURE OF SUSTAINABILITY
STEP Starter- Free Services
What is STEP?
STEP - Premium Services
🚧 Big Things Are Brewing…
Sustainability Onboarding Call - 10 Mins
Community Carpool
Collaborate with Us
+1 more, not shown- Buttons and links
Sign Up
Collaborations
STEP Team
STEP Members and Subscribers Benefits
CLICK HERE TO JOIN OUR COMMUNITY FOR FREE NOW !
→ EXPLORE OUR MARKETPLACE
LEARN MORE
YES, BOOK NOW
Explore Platform
Learn more about STEP Collaborations
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logo wall (9 distinct marks)
checkout1 of 2
Lead-capture form
form_submission[name], form_submission[email], form_submission[custom_1], form_submission[custom_2]
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 16 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:40% of measurable text passes WCAG AA. 4+ runs fail.
worst: “and help you find the right software to track carbon, manage” at 1.16:1 (20px, #595959 on #127059). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:7 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:13 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“e6e31f7-8164-1a86-51-fdf88a5cbf2e_ESG_Ma” is 1290px wide, displayed at 508px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:23 of 33 interactive targets are under 44×44px on mobile.
smallest: “Toggle cart” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing7
Line length
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
1 of 11 content images (9%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Form labels
4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
8 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 7 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.6 MB across 18 measurable resources, but 132 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#27ae60
accent#27ae60
bg#ffffff
surface#ecf0f1
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog42px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
36pxAa
42pxAa
64pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
PT Serif · Quattrocento Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
