ecommerce · Sep 15, 2026

supsindex.com

We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.

1 conversion tactic detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.

Walk 135 links on the entry page, 104 walkable. 2 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Shows press logos or an as-seen-in claim
    featured on

    See all 1

  2. Not seen

    14 of 15 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 11 more

    See what we looked for

  3. Flagged

    6 of 14 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Named controls
    2 buttons/links have no accessible name (icon-only, no aria-label).
    Render-blocking resources
    35 stylesheets/scripts in <head> block first paint.

    + 3 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Login

    Step 1
    Homepage / Lander
    Step 2
    Login

    Walk it frame by frame

  5. In their words

    The headline: Stop Guessing

    Promise
    Supsindex is a scientific entrepreneurship assessment that measures founders’ capabilities with validated ind…
    Prices shown
    €130

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

€130

Trust badgesPressLogo wall
Login
02

Login

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Supsindex
Meta description
Supsindex is a scientific entrepreneurship assessment that measures founders’ capabilities with validated indices & delivers insights to boost startup success
Headline
Stop Guessing
Section headings
Start MeasuringWhy Supsindex Is ReliableVerify Your CertificateSupsindex EcosystemService DescriptionHow Supsindex Improves the EcosystemJoin the Pioneering ProgramJudges We Trust ...+4 more, not shown
Buttons and links
Open SolutionsOpen AboutOpen ResourcesOpen Reports & CertsOpen Science15 Destination Countries55 Industries✕Sign upOrder Now+1 more, not shown
Prices on the page
€130

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of supsindex.com
Nav0% down the page
Hero section of supsindex.com
Hero0% down the page
Logos section of supsindex.com
Logos25% down the page
Features section of supsindex.com
Features47% down the page
Footer section of supsindex.com
Footer88% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 5

Shows press logos or an as-seen-in claim featured on

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see14 of 15 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked
Anchor / strikethrough pricing 116 of the 238 ecommerce funnels we checked
On-page review wall 95 of the 238 ecommerce funnels we checked
Free shipping 81 of the 238 ecommerce funnels we checked
Express wallets 41 of the 238 ecommerce funnels we checked
Money-back guarantee 33 of the 238 ecommerce funnels we checked
Proof at every step 26 of the 238 ecommerce funnels we checked
Countdown / urgency timer 18 of the 238 ecommerce funnels we checked
Per-unit price anchor 11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 14 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

2 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

35 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

45 images are shipped at more than 2x the width shown.

“Supsindex.webp” is 700px wide, displayed at 123px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

86 of 92 interactive targets are under 44×44px on mobile.

smallest: “Menu Toggle” at 20×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Page weight

At least 3.5 MB across 159 measurable resources. 25 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#062133
bg#ffffff
surface#f1f1e7
text#062133
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog47px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
34pxAa
36pxAa
40pxAa
47pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
gilroy
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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