Smallest body text is 11px (base ~15px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
£18,000 +7 more
saas · Aug 9, 2026
syncityai.co.uk
40/100 Thin
Scores above 36% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 24%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 19 links seen, 10 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
39 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Syncity AI Strategic Intelligence Platform
- Meta description
Syncity AI is a strategic intelligence platform that helps business coaches, consultants and advisers deliver better client outcomes with an AI-powered backroom team.
- Headline
The Sat Nav for your Business
- Section headings
Imagine driving from London to Edinburgh with your sat nav switched on for the first 15 minutes... then turning it off for the rest of the journey.
Updating Your Route
The Four Rooms of Business Strategic Navigation
Every business is heading somewhere. The question is whether it's getting there.
How Strategic Navigation is changing professional services.
Pricing
Want to see Syncity AI in Action?
Trusted By…
+8 more, not shown- Buttons and links
Skip to Content
1 Performance
2 Briefing
3 Team
4 Intelligence
Download Free Guide >>
Watch a short demo video >>
Book Bespoke Demo >>
Become a Partner >>
Can I Whitelabel Syncity AI for my clients?
+2 more, not shown- Prices on the page
£18,000
£250
£49
£99
£40
£75
£30
£60
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Lead-capture form
fname, lname, email, text
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
backed by
Friction reduction1 of 2
Answers buyer objections
Can I Whitelabel Syncity AI for my clients? What's the difference between Founder and Busi
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
49% of measurable text passes WCAG AA. 4+ runs fail. 58% of text was unmeasurable (over images/gradients). not counted either way.
worst: “[email protected]” at 1:1 (24px, #132631 on #132631). needs 3:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
14 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 20 content images carry alt text.
Form labels needs worka11y:form-labels
1 of 7 form fields have no label.
fix Give every input a <label> or aria-label; placeholders are not labels.
Heading levels notea11y:heading-levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Weight & delivery2 flagged
Page weight needs workweight:page-weight
At least 21.4 MB across 78 measurable resources. 174 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
14 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
3 images are shipped at more than 2x the width shown.
“syncityai+hi+res+no+background.png?forma” is 1024px wide, displayed at 73px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Form usabilityclear
Inline validation passesforms:inline-validation
6 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#d4af7f
accent#d4af7f
bg#ffffff
surface#fafafa
text#c0c0c0
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog35px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
20pxAa
22pxAa
24pxAa
28pxAa
35pxAa
45pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
acumin-pro · Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
