Smallest body text is 11px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
subscription
affiliate · Aug 9, 2026
thetoolempire.com
35/100 Sparse
Scores above 68% of 525 entry-page captures we have measured. Among the 40 affiliate funnels in that group, above 60%.
Walk 152 links seen, 138 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
The Tool Empire — Free Online Tools for Everyone
- Meta description
The Tool Empire — Free online tools for text, math, color, coding, SEO, and more. No signup, no server — runs entirely in your browser.
- Headline
Your Empire of Free Online Tools
- Section headings
All Tools
Built different, by design
From the Blog
Empowering Workflows with 100% Client-Side Web Tools
Explore Our Tool Ecosystem
Why Browser-Based Execution Matters for Data Privacy
Frequently Asked Questions
Designed for Diverse Professional Workflows
+8 more, not shown- Buttons and links
All
Text
Math
Coding
Design
Color
PDF
Image
SEO
Finance
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Trust & proof1 of 3
Shows customer logos or a trusted-by claim
logos: Wired Business, Twelve Tools, Listed on codetrendy.com, Listed on SellWithBoost, Su
Friction reduction1 of 1
Answers buyer objections
Frequently Asked Questions Are all tools on The Tool Empire really 100% free? Yes. Every t
What we didn’t find
6 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 10 applicable
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Affiliate disclosure
28 of 113 measured funnels run this
Outbound offer CTAs
7 of 113 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
98% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text notea11y:image-alt-text
4 of 44 content images (9%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Named controls needs worka11y:named-controls
3 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Label in name notea11y:label-in-name
131 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.3 MB across 15 measurable resources, but 55 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
7 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
3 images are shipped at more than 2x the width shown.
“light-badge.png” is 935px wide, displayed at 200px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#6c63ff
accent#6c63ff
bg#ffffff
surface#ebf8ff
text#8888a8
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog29px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
28pxAa
29pxAa
32pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
