The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
subscription
no named tactics detected on this step
⤢
02
Log In
▼ thinnest
no named tactics detected on this step
Offer
how clearly they present the deal and its valuemeasuredAction
the path to convert — CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and outbound offer CTAs.
Trust
proof, social proof, and credibilitymeasured
0/16nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall, usage / adoption proof, and affiliate disclosure.
Friction
objections answered, barriers removedmeasured
0/6nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling.
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 1 unknown · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
UNKNOWNText contrast (WCAG AA)
No sampleable body text found to measure.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~14px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 36 content images carry alt text.
NOTEHeading structure
The landing page has no <h1>.
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasuredfull palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox20px
Jumps over the lazy dog18px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
tuhat.net · 1/8 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of tuhat.net
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Log In
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| _(none)_ | | |
Curated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`
## Type
- Display: `—`
- Body: `ui-sans-serif`
- Size scale (px): 12, 14, 18, 20
- Radius (px): 8, 33554400
## Patterns detected (fact-based) — 1/8
- **Ranked "best of" list** — A ranked / numbered comparison of options ("best X for Y", "top 5") — the affiliate roundup pattern. _(home: ranked list)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.