saas · Sep 18, 2026

usestackwell.com

We found more conversion tactics here than on 19% of the 323 entry-page SaaS captures we have measured.

2 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

2 conversion tactics detected
1 page captured
12 UX checks
4 flagged

Walk 13 links seen, 10 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 630 entry-page captures, more conversion tactics than 41% of them.

The short version, in 4 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Answers buyer objections
How do I get my files? Fulfillment: Pay with Stripe. Your files are emailed after purchase
Shows customer logos or a trusted-by claim
logo wall (9 distinct marks)

See all 2
Not seen
9 of 11 applicable tactics we checked for and did not see

Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…

+ 6 more

See what we looked for
Flagged
5 of 13 build checks flagged, each with a fix

Text contrast (WCAG AA)
94% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
3 buttons/links have no accessible name (icon-only, no aria-label).

+ 2 more

See the fixes
In their words
The headline: Practical kits for freelancers and operators

Promise
Practical $9–$12 digital kits: rate & proposal templates, client kickoff, get paid, wrap-up, weekly focus, an…
Prices shown
$12 · $9 · $11

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 2 conversion tactics detected since 2026-09-17.

2 tactics 2026-09-17
→
2 tactics 2026-09-18

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

$12 +3 more

Free giftFAQTrust badgesLogo wall

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Stackwell — Freelance Kits for Rates, Clients & Focus
Meta description: Practical $9–$12 digital kits: rate & proposal templates, client kickoff, get paid, wrap-up, weekly focus, and job tracking. Pay with Stripe — files emailed after purchase. No income promises.
Headline: Practical kits for freelancers and operators
Section headings: What you getStart here: AI Side-Hustle Starter KitFree samplesFree sample — 5 client discovery questionsFree starter sampleFree sample — day-1 kickoff checklistFree sample — friendly late-pay nudgeKits+7 more, not shown
Buttons and links: Start here — Starter Kit · $12Download free sampleGet the kit — Starter · $12Get the kitGet the free starter sample
Prices on the page: $12$9$11$10

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections How do I get my files? Fulfillment: Pay with Stripe. Your files are emailed after purchase

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (9 distinct marks)

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Free trial / freemium 1,296 of the 1,623 SaaS funnels we checked

Pricing tiers 848 of the 1,623 SaaS funnels we checked

Press / "as seen in" 608 of the 2,330 funnels we checked

Demo / docs entry 559 of the 1,631 funnels we checked

Lead-capture form 415 of the 1,631 funnels we checked

Us-vs-them comparison 413 of the 2,334 funnels we checked

Proof above the fold 343 of the 2,334 funnels we checked

Usage / adoption proof 272 of the 1,947 funnels we checked

Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 13 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Refund Policy” at 1.71:1 (14px, #0000ee on #1a222c). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“free-sample-cover.png” is 1200px wide, displayed at 140px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

45 of 59 interactive targets are under 44×44px on mobile.

smallest: “Rate & Proposal” at 100×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Clear4

Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#3d9cf0

accent#3d9cf0

bg#1a222c

surface#1a222c

text#9aa8b6

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox42px

Jumps over the lazy dog18px

A subheading in their voice17px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

42pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

-apple-system

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt