Body text size
type:Smallest body text is 10px (base ~11px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Skills
2 tactics
subscription
saas · Aug 5, 2026
utilo.io
28/100 Sparse
Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 4%.
How this was measured
Measured by Roentgen 1.19 on 2026-08-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 35.
Walk 86 links on the entry page, 74 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 3 conversion tactics detected since 2026-08-03.
- 3 tactics 2026-08-03
- 3 tactics 2026-08-05
The funnel, frame by frame
3 steps walkedIn their own words
13 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Skills | utilo
- Meta description
Browse Utilo's curated GitHub skills collection for AI agents, organized with an independent taxonomy.
- Headline
The most useful AI agent skills, curated and maintained
- Section headings
All Skills
find-skills
vercel-react-best-practices
frontend-design
soultrace
web-design-guidelines
remotion-best-practices
microsoft-foundry
+1 more, not shown- Buttons and links
Type to search... ⌘K
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Puts a number on adoption
100K+ installs
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:39 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:88 of 149 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 24×60px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
28 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
3 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.1 MB across 65 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#fafafa
text#0a0a0a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox197px
Jumps over the lazy dog48px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
30pxAa
48pxAa
197pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa900
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
