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Above-the-fold capture of utilo.io
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

utilo.io

affiliate · desktop

Biggest quick win

Smallest body text is 10px (base ~18px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

35 /100

Sparse ★☆☆☆☆ 5 measured categories

Score breakdown

  • Offer clarity 7/7
  • Action path 0/13
  • Trust & proof 6/16
  • Friction reduction 6/6
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

5 tactics
FAQTrust badgesPressFree trialLogo wall

Offer

how clearly they present the deal and its valuemeasured
7/7highpoints earned
  • Ranked "best of" list

Action

the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: proof above the fold and outbound offer CTAs.

Trust

proof, social proof, and credibilitymeasured
6/16partialpoints earned
  • Trusted-by logo walltrusted by

Not detected: usage / adoption proof and affiliate disclosure.

Friction

objections answered, barriers removedmeasured
6/6highpoints earned
  • FAQ / objection handling

Value

why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

99% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

9 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 20 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#f5f5f5
text#737373
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox197px
Jumps over the lazy dog60px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
utilo.io · 3/8 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of utilo.io

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 90.5% | background |
| `#f5f5f5` | 6.7% | background |
| `#fafafa` | 2% | background |
| `#171717` | 0.7% | support |
| `#0a0a0a` | 0.1% | support |
| `#000000` | 0.1% | support |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#737373`

## Type
- Display: `ui-sans-serif`
- Body: `ui-sans-serif`
- Size scale (px): 10, 11, 12, 14, 16, 17, 18, 30, 36, 48, 60, 197
- Radius (px): 4, 8, 10, 14, 16, 33554400

## Patterns detected (fact-based). 3/8
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is utilo and how can utilo help me find AI tools? +)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(home: ranked list)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.