saas · Sep 2, 2026

wheretosubmit.org

40/100 Thin

Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 25%.

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.

Walk 88 links on the entry page, 75 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$99 +6 more

Trust badgesPressFree trialLogo wall
Pricing
02

Pricing

▼ thinnest
2 tactics

$9.9 +1 more

Trust badgesPress

In their own words

17 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Where To Submit · Indie Hacker Backlink & Submission Directory
Meta description
A curated directory of 490+ launch platforms and backlink sites, tagged with pricing, DR, traffic, and first-hand submission tips. Continuously updated. Pick what fits your product's current stage, then track what you submitted, what got approved, and what didn't.
Headline
Launch & Backlink Directory for Indie Hackers
Section headings
WE ARE PROUDLY FEATURED ONNAVIGATERESOURCES
Buttons and links
Pricing AllLink AllDR AllCategory All
Prices on the page
$99$199$399$30$79.99$99.99$199.99

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Puts proof in the first viewport Pricing All Link All DR All Category All 495 sites
Offers a free trial or free tier free plan

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Pricing tiers 699 of the 1,385 SaaS funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

66 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

28 images are shipped at more than 2x the width shown.

“favicons?domain=dev.to&sz=64” is 64px wide, displayed at 16px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

154 of 164 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 134×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Keyboard reachability

320 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.2 MB across 56 measurable resources, but 42 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0b1324
bg#fbfbfd
surface#f4f5f8
text#1f2b44
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox28px
Jumps over the lazy dog19px
A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
19pxAa
28pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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