Conversion Pattern Library
The patterns real funnels actually run.
Every pattern below was detected on live funnels by UXXRAY's deterministic crawler. No opinions, no AI summaries. Quotes are verbatim from the page, and every example links to its full teardown.
230 funnels crawled
21 patterns tracked
updated Jul 17, 2026
Proof & Trust
Reviews, ratings, guarantees, credibility.
Proof above the fold
Social proof rendered within the first viewport on at least one step.
Found on 27 of the 230 funnels where it applies (12%).
Avg coverage 57 vs 30 without · n=27
27 examples →
Trusted-by logo wall
Customer/company logos or a "trusted by / used by" claim.
Found on 105 of the 160 funnels where it applies (66%).
Avg coverage 48 vs 25 without · n=105
“trusted by”supabase.com
105 examples →
Usage / adoption proof
A count of developers / teams / companies / stars using the product.
Found on 19 of the 160 funnels where it applies (12%).
Avg coverage 67 vs 37 without · n=19
“200,000 users”supabase.com
19 examples →
On-page review wall
An embedded wall of customer reviews.
Found on 20 of the 30 funnels where it applies (67%).
Avg coverage 39 vs 12 without · n=20
“Rated 5 out of 5 stars 211,749 Reviews”ryzesuperfoods.com
20 examples →
Money-back guarantee
An N-day / money-back guarantee stated.
Found on 7 of the 30 funnels where it applies (23%).
Avg coverage 54 vs 23 without · n=7
“30-Day Money Back Guarantee”ryzesuperfoods.com
7 examples →
Proof at every step
Social proof (reviews / ratings / counts) present across most funnel steps.
Found on 4 of the 30 funnels where it applies (13%).
“211,749 Reviews”ryzesuperfoods.com
4 examples →
Affiliate disclosure
An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal.
Found on 3 of 8 funnels checked so far (small sample, no percentage yet).
3 examples →
Offer & Pricing
Prices, discounts, anchors, subscription, shipping.
Free trial / freemium
A free trial, free tier, or "no credit card" entry offer.
Found on 107 of the 150 funnels where it applies (71%).
Avg coverage 50 vs 21 without · n=107
“Start for free”supabase.com
107 examples →
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Found on 74 of the 150 funnels where it applies (49%).
Avg coverage 55 vs 28 without · n=74
74 examples →
Free shipping
Free shipping / delivery surfaced in the funnel.
Found on 24 of the 30 funnels where it applies (80%).
Avg coverage 35 vs 11 without · n=24
“free delivery”apple.com
24 examples →
Anchor / strikethrough pricing
A struck-through original price or an "X% off" claim.
Found on 19 of the 30 funnels where it applies (63%).
Avg coverage 39 vs 15 without · n=19
“40% OFF”ryzesuperfoods.com
19 examples →
Subscription / auto-ship
A recurring delivery interval detected on the cart or checkout step.
Found on 3 of the 30 funnels where it applies (10%).
3 examples →
Per-unit price anchor
Price reframed per serving / day / use to shrink perceived cost.
Found on 3 of the 30 funnels where it applies (10%).
“$0.90 Per Serving”ryzesuperfoods.com
3 examples →
Ranked "best of" list
A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern.
Found on 5 of 8 funnels checked so far (small sample, no percentage yet).
5 examples →
Objection Handling
FAQ, comparison, education.
FAQ / objection handling
An accordion / FAQ block answering objections.
Found on 121 of the 230 funnels where it applies (53%).
Avg coverage 45 vs 20 without · n=121
“Frequently asked questions”supabase.com
121 examples →
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Found on 20 of the 230 funnels where it applies (9%).
Avg coverage 63 vs 30 without · n=20
“Compare features”railway.app
20 examples →
Checkout & Friction
Wallets, fields, price continuity.
Demo / docs entry
A "book a demo" or documentation / API entry point.
Found on 54 of the 152 funnels where it applies (36%).
Avg coverage 53 vs 35 without · n=54
“Request a demo”supabase.com
54 examples →
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a checkout.
Found on 37 of the 152 funnels where it applies (24%).
Avg coverage 46 vs 40 without · n=37
37 examples →
Express wallets
One-tap wallets (Shop Pay / PayPal / G Pay) offered.
Found on 4 of the 30 funnels where it applies (13%).
“apple pay”desiregime.pk
4 examples →
Urgency & Scarcity
Countdowns and time pressure.
Countdown / urgency timer
A visible countdown timer creating time pressure.
Found on 5 of the 30 funnels where it applies (17%).
Avg coverage 45 vs 27 without · n=5
“4TH OF JULY SALE SAVE UP TO 40% OFF + FR”ryzesuperfoods.com
5 examples →
Incentives
Free gifts and stacked add-on value.
Stacked free gifts
Two or more $0 / FREE line items on the cart or checkout step.
Found on 2 of the 30 funnels where it applies (7%).
“FREE Mushroom Magnet”ryzesuperfoods.com
2 examples →
X-ray your own funnel · free, no signup
How to read this: prevalence is scoped to the funnels where a pattern applies (a SaaS funnel isn't counted against free-shipping), never "the web". The number under each example is evidence coverage, how many measured conversion tactics that funnel runs, out of 100 for its type, not a quality rating. Where we show an average-coverage gap, it's co-occurrence across our library, not a causal claim. A growing library: numbers refresh as we crawl.