Proof at every step

Method: Evidence Coverage Score: deterministic points across 6 universal conversion categories (Offer, Action, Trust, Friction, Value, Risk/Urgency), normalized to /100 for this funnel TYPE. The type. e-commerce, SaaS, lead-gen, affiliate, or content. is classified from measured signals, and only the tactics that apply to that type count toward the denominator, so a SaaS/lead-gen/affiliate funnel is never penalized for missing e-commerce (Shopify) tactics and vice-versa. Each category is capped so no area dominates; every point traces to an on-page evidence string. It measures conversion coverage for the funnel type, not quality. no opinions, no predictions.