ahrefs.com
Beats 70%.
of 1,615 multi-step SaaS funnels we’ve measured.
What sets it apart
ahrefs.com does 3 things few peers do.
Each one is run by under 30% of 1,610 SaaS funnels. Rarest first.
-
Usage / adoption proof
Rarity
Only 16%.
of 1,610 SaaS funnels have usage / adoption proof. This site is one of them.
16 of 100 are inside the rope. The other 84 wait outside.
263 of 1610 SaaS funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where ahrefs.com does it · Homepage / Lander: “26,807 users” FOUND. Only 16% of 1,610 SaaS funnels do this. ahrefs.com does. 263 of 1610 SaaS funnels.
Crops from this site 2
Logos · Homepage / Lander 
Proof numbers · Reviews
-
Proof above the fold
Rarity
Only 19%.
of 1,610 SaaS funnels have proof above the fold. This site is one of them.
19 of 100 are inside the rope. The other 81 wait outside.
302 of 1610 SaaS funnels evaluated. 1 pip = 1%, drawn to the nearest pip. Where ahrefs.com does it · Homepage / Lander: “26,807 users joined Ahrefs in the last 7 days” FOUND. Only 19% of 1,610 SaaS funnels do this. ahrefs.com does. 302 of 1610 SaaS funnels.
Examples of this
Crops from this site 1
Hero · Homepage / Lander
-
Press / "as seen in"
Rarity
Only 23%.
of 1,610 SaaS funnels have press / "as seen in". This site is one of them.
23 of 100 are inside the rope. The other 77 wait outside.
367 of 1610 SaaS funnels evaluated. 1 pip = 1%, drawn to the nearest pip. Where ahrefs.com does it · Homepage / Lander: “press: Huffpost logo, Huffpost logo” FOUND. Only 23% of 1,610 SaaS funnels do this. ahrefs.com does. 367 of 1610 SaaS funnels.
Crops from this site 1
Logos · Homepage / Lander
What it skips
ahrefs.com misses 1 thing most peers do.
Most common first. The rare ones are opportunities, not gaps. Open a row to see who does.
FAQ / objection handlingMISSING80% of 1,610 SaaS funnels do this. ahrefs.com doesn't. · 1285 of 1610
Demo / docs entryOpportunity36% of 1,610 SaaS funnels do this. · 578 of 1610
Lead-capture formOpportunityOnly 29% of 1,610 SaaS funnels do this. · 463 of 1610
Examples of this
Us-vs-them comparisonOpportunityOnly 28% of 1,610 SaaS funnels do this. · 457 of 1610
Scarcity / urgency copyOpportunityOnly 5% of 1,610 SaaS funnels do this. · 88 of 1610
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 70%.
of 1,615 multi-step SaaS funnels.
What we found
What we found.
Free to read.
What they say
“Make your business discoverable—in search, AI, and beyond”
- Get Started
- Sign up
- Sign up for Ahrefs
- Start for Free
- Watch demos
- Explore All Tools →
How it’s built
21 UX checks · 12 pass · 4 need work · 4 notes · 1 not measured
Text contrast (WCAG AA)
96% of measurable text passes WCAG AA.
Mobile viewport
Responsive viewport meta is present.
Body text size
Smallest sampled text is 16px; first paragraph 18px.
Line height
Body line-height is 1.56×.
Language declared
html[lang] is set for screen readers.
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Show the other 15 checks
Heading structure
The landing page has exactly one <h1>.
Page title
The landing page has a <title> (48 characters). Whether it is descriptive is not judged.
Skip link
A same-page “skip to content” link was found.
Label in name
No sampled control has an aria-label that omits its visible text.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Landmark regions
The page has header, main and footer landmark regions.
Line length
3 paragraphs run past ~95 characters per line.
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
Oversized images
4 images are shipped at more than 2x the width shown.
Keyboard reachability
28 elements look clickable but cannot be reached by keyboard.
Image alt text
52 of 118 content images (44%) have no alt attribute.
Named controls
223 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 7.4 MB across 361 measurable resources. 259 cross-origin resources did not expose a size, so the real total is higher.
Render-blocking resources
11 stylesheets/scripts in <head> block first paint.
Largest paint element
The browser did not report a largest painted element for this capture.
Seen on the page
The sections of ahrefs.com where each tactic we found shows up, cut from the capture.
Usage / adoption proof2 crops
Logos · Homepage / Lander Proof numbers · Reviews
Proof above the fold1 crop
Hero · Homepage / Lander
Press / "as seen in"1 crop
Logos · Homepage / Lander
Trusted-by logo wall1 crop
Logos · Homepage / Lander
How it looks
Ahrefs for headlines, Inter for text. 10 colours measured.
Worth borrowing
Usage / adoption proof: Only 16% of 1,610 SaaS funnels do this. ahrefs.com does.
How it sells
Free names. Plus proves.
6 of 11 selling tactics found: Usage / adoption proof, Proof above the fold, Press / "as seen in", Pricing tiers, Trusted-by logo wall, Free trial / freemium. 5 not found.
Free · you see
- Which tactics it uses
Which 5 it lacks
- FAQ / objection handling80% of 1,610 SaaS funnels do this. ahrefs.com doesn't. Gap
- Demo / docs entry36% of 1,610 SaaS funnels do this. Opportunity
- Lead-capture formOnly 29% of 1,610 SaaS funnels do this. Opportunity
- Us-vs-them comparisonOnly 28% of 1,610 SaaS funnels do this. Opportunity
- Scarcity / urgency copyOnly 5% of 1,610 SaaS funnels do this. Opportunity
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
Usage / adoption proof · the evidence
Proof above the fold · the evidence
Press / "as seen in" · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 6 tactics.
The exact evidence for each one we found. Open a row to read it.
Usage / adoption proof · the evidence
Proof above the fold · the evidence
Press / "as seen in" · the evidence
Pricing tiers · the evidence
Trusted-by logo wall · the evidence
Free trial / freemium · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
FAQ / objection handling · who has it
Demo / docs entry · who has it
Lead-capture form · who has it
Us-vs-them comparison · who has it
Scarcity / urgency copy · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 6 on the first page
Prices seen · 23
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Colour share · 10 colours measured
Type scale · 11 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · ahrefs.com · Compare
← Back to the ahrefs.com reportCompare · step 1 of 2
Who goes next to ahrefs.com?
Pick any site we have measured, or x-ray a new one. Both sit side by side at the end.
This site
ahrefs.com
The other site
Comparing your own site? Type it above. If we have not measured it, we x-ray it live.
On this page
Section by section.
The bands the crawler found on this page, top to bottom. Pick one.