saas · Aug 15, 2026

myintelbrief.com

75/100 Strong

Scores higher than 88% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 85%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 75 · mobile 75.

Walk 49 links on the entry page, 41 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 6 scans Same 6 conversion tactics detected since 2026-07-30.
  1. 6 tactics 2026-07-30
  2. 6 tactics 2026-08-01
  3. 6 tactics 2026-08-02
  4. 6 tactics 2026-08-03
  5. 6 tactics 2026-08-05
  6. 6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$15 +9 more  ·  50% off  ·  1 proof point

Trust badgesFree trialNo cardLogo wallUsage proofPricing tiers
Demo
02

Demo

6 tactics
ComparisonTrust badgesPer-unit priceFree trialLogo wallPricing tiers
Use Cases
03

Use Cases

4 tactics

$5,000 +4 more  ·  subscription

Free trialLogo wallPricing tiersDemo / docs
Pricing
04

Pricing

▼ thinnest
4 tactics

$79.99 +7 more  ·  50% off  ·  subscription  ·  1 proof point

ComparisonFree trialLogo wallPricing tiers

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Competitor Intelligence for Small Business | MyIntelBrief
Meta description
Track competitor prices, offers, reviews and hiring. One plain-English brief every weekday morning — what changed and what to do. Free, no card.
Headline
They raised prices 16% last Friday. You won't find out until the end of September.
Section headings
ALSO TRACKED IN THIS MORNING'S COMPETITOR BRIEFSee how competitor monitoring works — watch the tour, or put on the deep dive.HOW WE TRACK YOUR COMPETITORS — GO UNDER THE HOODNow do it for your competitors.Today's Competitor BriefThe First to KnowThe Deep Dive
Buttons and links
Run free demoSign In/Sign UpClaim my founder rate →Start 7-day trialStart 7-day free trial →
Prices on the page
$15$45$52$280$325$190$215$47+2 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of myintelbrief.com
Nav1% down the page
Footer section of myintelbrief.com
Footer98% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$79.99”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $79.99/mo

Action path2 of 4

Offers a free trial or free tier free trial
Offers a demo or docs entry point documentation

Trust & proof2 of 2

Shows customer logos or a trusted-by claim used by
Puts a number on adoption 100 customers

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

Value reinforcement2 of 2

Compares itself against alternatives comparison grid: 4 rows
Puts a number on adoption also shown under Trust & proof

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 15 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 9px (base ~17px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“mib-intelligence-poster.jpg” is 1280px wide, displayed at 558px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“phone_number”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

113 of 150 interactive targets are under 44×44px on mobile.

smallest: “About” at 31×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

30 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

13 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.9 MB across 29 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#c2410c
accent#c2410c
bg#fbfaf5
surface#fdfcf8
text#5c6472
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog32px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
32pxAa
54pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
Aa900
FAMILIES
Iowan Old Style · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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