This report was measured 56 days ago — past our freshness window.

saas · Aug 15, 2026

medialyst.ai

We found more conversion tactics here than on 96% of the 1,350 multi-step SaaS funnels we have measured.

8 conversion tactics detected

3 pages walked · measured by Roentgen 1.25.1

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How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 96% of them.

Walk 60 links on the entry page, 38 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    8 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    vs. the alternatives Compared, line by line. ● MEDIALYST LEGACY DB DIY WITH AI DO IT MANUA
    Answers buyer objections
    How current is your data? I'm tired of pitching journalists who left the publication two y
    Offers a free trial or free tier
    free trial

    + 5 more with evidence

    See all 8

  2. Not seen

    3 of 11 applicable tactics we checked for and did not see

    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Usage / adoption proof
    A count of developers / teams / companies / stars using the product.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    See what we looked for

  3. Flagged

    5 of 17 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    63% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over i…
    Body text size
    Smallest body text is 8px (base ~16px). below the ~16px readable floor.
    Oversized images
    29 images are shipped at more than 2x the width shown.

    + 2 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Auth

    Step 1
    Homepage / Lander
    Step 2
    Compare
    Step 3
    Auth

    Walk it frame by frame

  5. In their words

    The headline: A media list you can put your own name on. In five minutes.

    Promise
    AI-powered media list builder for PR pros, founders, and comms teams. Surface vetted journalists matched to y…
    Prices shown
    $149 · $299 · $800

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
11 tactics

$149 +19 more  ·  subscription  ·  1 proof point

ReviewsComparisonSubscriptionFAQTrust badgesPressFree trialNo cardLogo wallPricing tiersDemo / docs
Compare
02

Compare

9 tactics

$10 +2 more  ·  subscription

ReviewsComparisonFAQTrust badgesFree trialNo cardLogo wallPricing tiersDemo / docs
Auth
03

Auth

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

51 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Medialyst — Build vetted media lists in minutes with AI | Medialyst.ai
Meta description
AI-powered media list builder for PR pros, founders, and comms teams. Surface vetted journalists matched to your story in minutes — verified, recently active, on-beat.
Headline
A media list you can put your own name on. In five minutes.
Section headings
Medialyst pricing factsStory → Match → Review → Pitch.Everything between your story and the right reporters.Real proof from real coverage.Transparent. No contracts. No per-seat games.Questions, answered.How Medialyst compares.One builds it. One pitches for a living.+8 more, not shown
Buttons and links
Find My JournalistsGet my media list now →←→MonthlyAnnuallyWhat's in the free trial? +How is this different from Muck Rack and Cision? +How do credits work? +Can I send pitches from Medialyst? ++2 more, not shown
Prices on the page
$149$299$800$1,162$97$626$2,332$194+12 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of medialyst.ai
Nav0% down the page
FAQ section of medialyst.ai
FAQ64% down the page
Comparison section of medialyst.ai
Comparison74% down the page
Footer section of medialyst.ai
Footer96% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“30-day money-back guarantee”
No credit card element
No credit card“Free first list. No credit card.”
Rating element
Rating“★★★★★”

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives vs. the alternatives Compared, line by line. ● MEDIALYST LEGACY DB DIY WITH AI DO IT MANUA
Answers buyer objections How current is your data? I'm tired of pitching journalists who left the publication two y

proof2 of 4

Shows customer logos or a trusted-by claim logos: Rita Liao, Amy Bartko, Milena Petrović, Sim Aulakh, Saddat Abid
Shows press logos or an as-seen-in claim press: TechCrunch logo, Forbes logo, Business Insider logo, USA Today logo

offer2 of 2

Offers a free trial or free tier free trial
Makes the pricing ladder explicit $97/mo, $194/mo, $520/mo, $149/mo

checkout2 of 2

Offers a demo or docs entry point Documentation
Lead-capture form name, email

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see3 of 11 applicable

Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 16 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

63% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Find My Journalists” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 8px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

29 images are shipped at more than 2x the width shown.

“fastcompany-bw2.png” is 579px wide, displayed at 98px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“email”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

135 of 152 interactive targets are under 44×44px on mobile.

smallest: “Open navigation menu” at 38×38px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Line length

7 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

2 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 2.6 MB across 169 measurable resources, but 119 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: vs. the alternatives Compared, line by line. ● MEDIALYST LEGACY DB DIY WITH AI DO IT MANUAcomparison copy Claude for PR: Build vs Buy - an Honest 2026 Guide

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#fafafa
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox22px
Jumps over the lazy dog19px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Space Grotesk · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

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