saas · Aug 9, 2026

bellwatch.co

40/100 Thin

Scores above 80% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 68%.

Walk 7 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$0 +2 more  ·  Save 20%  ·  subscription  ·  1 proof point

Free trialPricing tiers

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Contract Management Software | Contract Renewal Tracking | Contract Reminder Tool - Bellwatch
Meta description
Bellwatch gives SaaS, finance, and operations teams instant clarity on renewal dates, notice deadlines, payment terms, and amendments. Automatic contract extraction and renewal reminders without enterprise CLM complexity.
Headline
Never miss a renewal or notice deadline
Section headings
Get started freeSee your contracts, organized and actionableOne dashboard for renewals, notice windows, and key datesWhat Bellwatch extractsNever miss a renewal or notice windowAdd your entire contract library in minutesAmendments without the guessworkWho is Bellwatch for?+8 more, not shown
Buttons and links
LoginSign UpStart for Free
Prices on the page
$0$20$39

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Pricing section of bellwatch.co
Pricing80% down the page
Footer section of bellwatch.co
Footer99% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $0/mo, $20/mo, $39/mo

Action path2 of 4

Offers a free trial or free tier Start free
Lead-capture form email, password, termsAccepted

Friction reduction1 of 2

Offers a free trial or free tier Start free

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Trusted-by logo wall 1050 of 1369 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA. 18% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

4 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 1 content images carry alt text.

Form labels notea11y:form-labels

2 form fields rely on placeholder text as the only label.

fix Back placeholders with a real <label>. placeholder text vanishes on input.

Named controls needs worka11y:named-controls

1 button/link has no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.3 MB across 32 measurable resources, but 11 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

5 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Structure & reachability1 flagged

Landmark regions needs workstructure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Form usabilityclear

Autocomplete hints noteforms:autocomplete-hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

fix Add autocomplete="email"/"tel"/"name" to identity fields.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#eff6ff
accent#eff6ff
bg#ffffff
surface#f8fafc
text#4b5563
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls