Body text size
type:Smallest body text is 12px (base ~56px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
saas · Aug 12, 2026
light-cloud.com
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
2 pages walked · measured by Roentgen 1.22.0
How this was measured
Measured by Roentgen 1.22.0 on 2026-08-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 28 links on the entry page, 21 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Start free
- Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
- Makes the pricing ladder explicit
free, $0.00/mo, $19.00/mo, $49.00/mo
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 4 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 12px (base ~56px). below the ~16px readable floor.
- Line height
- Body line-height is 1×. tight enough to hurt readability.
+ 3 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
LIGHT CLOUD
- Promise
Push to GitHub and get a live URL. Light Cloud hosts static sites, containers, and managed Postgres on one pl…
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Light Cloud · Deploy web apps from GitHub
- Meta description
Push to GitHub and get a live URL. Light Cloud hosts static sites, containers, and managed Postgres on one platform, with a preview for every branch and deploys you can trigger from Claude or GitHub Copilot.
- Headline
LIGHT CLOUD
- Section headings
FULL STACK
DEPLOY WITH AI
ICE, an open-source visual cloud editor
Deploy your first app today
Connect a repo, push, and it ships
A URL for every branch
Logs and metrics in one place
Deploy from your editor or your chat
+4 more, not shown- Buttons and links
Platform
Labs
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $0.00/mo, $19.00/mo, $49.00/mo
checkout1 of 2
Offers a demo or docs entry point
Read the docs
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “/mo cap” at 3.04:1 (14px, #6b7280 on #1f2937). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“lc-platform-2.png” is 2162px wide, displayed at 608px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:66 of 79 interactive targets are under 44×44px on mobile.
smallest: “Toggle mobile menu” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 1.2 MB across 96 measurable resources, but 97 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1f2937
accent#1f2937
bg#ffffff
surface#ffffff
text#9ca3af
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
36pxAa
48pxAa
56pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
ui-monospace · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
