Smallest body text is 10px (base ~12px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
ecommerce · Aug 10, 2026
bestbuy.com
0/100 Sparse
Scores above 0% of 525 entry-page captures we have measured.
Walk 2 onward steps matched, but we could not reach them. Everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Best Buy | Official Online Store | Shop Now & Save
- Meta description
Shop Best Buy for electronics, computers, appliances, cell phones, video games & more new tech. Store pickup & free 2-day shipping on thousands of items.
- Buttons and links
Shop
Deals
Support & Services
Discover
More
Kitchen
Living Room
Pre-owned
Clearance
Refurbished
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
On-page review wall
89 of 177 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
90% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Skip to content” at 1.17:1 (14px, #014fd3 on #0046be). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 13 content images carry alt text.
Link text notea11y:link-text
1 link uses generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading structure notea11y:heading-structure
The landing page has no <h1>.
fix Use exactly one <h1> as the page’s title.
Weight & delivery2 flagged
Page weight needs workweight:page-weight
At least 5.0 MB across 110 measurable resources. 35 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
29 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
2 images are shipped at more than 2x the width shown.
“REF-6550486-samsung-na-ghp1_DER-e16efc04” is 1800px wide, displayed at 756px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
1 element looks clickable but cannot be reached by keyboard.
“See more pre-owned”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0046be
accent#0046be
bg#f3f4f6
surface#ffffff
text#030303
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox28px
Jumps over the lazy dog20px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
20pxAa
28pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Human BBY Digital
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements, What we found and Playbook match, and found none on this funnel.
X-ray a funnel
