Smallest body text is 12px (base ~48px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$6.99 +5 more · 1 proof point
ecommerce · Aug 10, 2026
dominos.com
0/100 Sparse
Scores above 0% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 48 links seen, 39 walkable, 1 matched, and we walked 2 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 0 Sparse 2026-08-09
- 0 Sparse 2026-08-10
The funnel, frame by frame
2 steps walkedIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Pizza Delivery & Carryout, Pasta, Wings & More | Domino's
- Meta description
Order pizza, pasta, sandwiches & more online for carryout or delivery from Domino's. View menu, find locations, track orders. Sign up for Domino's email & text offers to get great deals on your next order.
- Headline
START YOUR ORDER
- Section headings
Mix and match Choose any two for $6.99 each.
Weeklong carryout Carry out for just $7.99 each.
Parmesan Stuffed Crust Just $10.99 each.
The perfect combo Get all of this for just $19.99.
Local deals Find your local store's coupons.
MIX AND MATCH CHOOSE ANY TWO FOR $6.99 EACH.
EXPLORE MORE DEALS
WHAT'S NEW
+6 more, not shown- Buttons and links
ORDER NOW
Choose your location
SIGN IN
empty cart
DELIVERY
CARRYOUT
ADD DEAL
Offer details
OFFER DETAILS
SEE LOCAL DEALS
+2 more, not shown- Prices on the page
$6.99
$7.99
$10.99
$19.99.
$5
$20.
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
On-page review wall
89 of 177 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
96% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography2 flagged
Body text size needs worktype:body-text-size
Line height needs worktype:line-height
Body line-height is 0.9×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
13 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 30 content images carry alt text.
Label in name notea11y:label-in-name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery3 flagged
Page weight needs workweight:page-weight
At least 4.9 MB across 242 measurable resources. 249 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
12 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
6 images are shipped at more than 2x the width shown.
“43778453-e8b1-4db6-83fa-00f2dc43d6e3?im=” is 1440px wide, displayed at 615px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e70000
accent#e70000
bg#fefaf6
surface#faf2e9
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice33px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
20pxAa
21pxAa
22pxAa
32pxAa
33pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa950
FAMILIES
Dominos Sans Display
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements, What we found and Playbook match, and found none on this funnel.
X-ray a funnel
