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Homepage / Lander
▲ strongest
2 tactics
content · Aug 25, 2026
capio.ai
Fewer than 1% of the 1,781 multi-step funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
3 pages walked · measured by Roentgen 1.26.1
How this was measured
Measured by Roentgen 1.26.1 on 2026-08-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 31 links on the entry page, 26 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 4 parts
-
Not seen
5 of 5 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 2 more
-
Flagged
6 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail.
- Image alt text
- 30 of 50 content images (60%) have no alt attribute.
- Page weight
- At least 34.7 MB across 75 measurable resources. 176 cross-origin resources did not expos…
+ 3 more
-
Walked
3 pages walked, Homepage / Lander to Book A Demo
- Step 1
- Homepage / Lander
- Step 2
- Cart
- Step 3
- Book A Demo
-
In their words
The headline:
From First Click To First Day On Campus
- Promise
Capio offers a unified, AI-powered platform for international student admissions, agent management, and compl…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Capio | AI-Powered International Student Admissions and Enrolment Platform
- Meta description
Capio offers a unified, AI-powered platform for international student admissions, agent management, and compliance to streamline global education recruitment.
- Headline
From First Click To First Day On Campus
- Section headings
One Intelligence Layer. Infinite ROI.
Human talent is universal. Opportunity is not.
What Our Partners Say
Johan Lewis
Head of Global Recruitment, Stanford University
Engage and Convert
Admit and Enroll
Train and Scale
+5 more, not shown- Buttons and links
SKIP TO CONTENT
Request a demo
Get a Demo
Play
Canada
United States
UK, Europe and ANZ
Global - Other Regions
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “% buffered” at 1.33:1 (15px, #ffffff on #e1dfd9). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Image alt text
a11y:30 of 50 content images (60%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
Page weight
weight:At least 34.7 MB across 75 measurable resources. 176 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:46 images are shipped at more than 2x the width shown.
“Capio-36.png?format=2500w” is 1560px wide, displayed at 490px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:57 of 73 interactive targets are under 44×44px on mobile.
smallest: “Open Menu” at 47×37px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
3 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has 3 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear4
Mobile viewport · Body text size · Language declared · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#007500
accent#007500
bg#ffffff
surface#f5f6f5
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
20pxAa
22pxAa
24pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
