content · Aug 30, 2026

tourr.dk

20/100 Sparse

Scores higher than 9% of 1,391 multi-step funnels we have measured.

How this was measured

Measured by Roentgen 1.27.0 on 2026-08-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. Per device: desktop 20 · mobile 20.

Walk 100 links on the entry page, 98 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Charter
Step 1 · Charter1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Charter
01

Charter

1 tactic
Logo wall
Hotel Riviera Zen
02

Hotel Riviera Zen

1 tactic
Logo wall
Galini Sea View
03

Galini Sea View

1 tactic
Logo wall

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Bedste priser og tilbud på charterrejser | Tourr
Meta description
Vi har samlet de bedste charterrejser fra landets førende rejseselskaber, så du kan finde attraktive tilbud og konkurrencedygtige priser.
Headline
Charter
Section headings
Tilpas resultaterHotel Riviera ZenGalini Sea View3HB GuaranaA Good Life Utopia Family ResortA Hotel SideAbora Interclub by LopesanAdalya Art Side+8 more, not shown
Buttons and links
0+6+7+8+9+Rejsemål Vis alleRejseselskaber Vis alleRyd filtreVælg rejseForrige side+2 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Logos section of tourr.dk
Logos97% down the page
Footer section of tourr.dk
Footer93% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Hotel Riviera Zen, sunweb, Galini Sea View, 3HB Guarana, corendon

What we didn’t find

6 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 7 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “9,1” at 1.05:1 (12px, #ffffff on #fbf9f6). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

86 images are shipped at more than 2x the width shown.

“L1E9166A1W1600H1066.jpg?v=240320130028” is 1600px wide, displayed at 380px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

33 of 97 interactive targets are under 44×44px on mobile.

smallest: “Seneste artikler” at 180×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

85 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 3.1 MB across 146 measurable resources, but 179 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ee060b
accent#ee060b
bg#e4e2df
surface#fbf9f6
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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