content · Oct 3, 2026

tourr.dk

We found more conversion tactics here than on 3% of the 1,864 multi-step funnels we have measured.

1 conversion tactic detected

3 pages walked · measured by Roentgen 1.28.1

1 conversion tactic detected
3 pages captured
11 UX checks
3 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 100 links on the entry page, 98 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
1 conversion tactic detected, each backed by text on the page

Shows customer logos or a trusted-by claim
logos: Hotel Riviera Zen, sunweb, Galini Sea View, 3HB Guarana, corendon

See all 1
Not seen
6 of 7 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 3 more

See what we looked for
Flagged
4 of 12 build checks flagged, each with a fix

Text contrast (WCAG AA)
93% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Oversized images
91 images are shipped at more than 2x the width shown.

+ 1 more

See the fixes
Walked
3 pages walked, Charter to Galini Sea View

Step 1
Charter
Step 2
Hotel Riviera Zen
Step 3
Galini Sea View

Walk it frame by frame
In their words
The headline: Charter

Promise
Vi har samlet de bedste charterrejser fra landets førende rejseselskaber, så du kan finde attraktive tilbud o…

Read every quote

Scan

Captured Charter — Step 1 · Charter1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 1 conversion tactic detected since 2026-08-30.

1 tactic 2026-08-30
→
1 tactic 2026-10-03

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Charter

1 tactic

Logo wall

Hotel Riviera Zen

1 tactic

Logo wall

Galini Sea View

1 tactic

Logo wall

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Bedste priser og tilbud på charterrejser | Tourr
Meta description: Vi har samlet de bedste charterrejser fra landets førende rejseselskaber, så du kan finde attraktive tilbud og konkurrencedygtige priser.
Headline: Charter
Section headings: Tilpas resultaterHotel Riviera ZenGalini Sea View3HB GuaranaA Good Life Utopia Family ResortA Hotel SideAbora Interclub by LopesanAcar Hotel+8 more, not shown
Buttons and links: 0+6+7+8+9+Rejsemål Vis alleRejseselskaber Vis alleRyd filtreVælg rejseForrige side+2 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Logos section of tourr.dk — **Logos**97% down the page

Footer section of tourr.dk — **Footer**93% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 4

Shows customer logos or a trusted-by claim logos: Hotel Riviera Zen, sunweb, Galini Sea View, 3HB Guarana, corendon

What we didn’t find

6 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 7 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Proof above the fold 406 of the 2,525 funnels we checked

Usage / adoption proof 301 of the 2,138 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “9,1” at 1.05:1 (12px, #ffffff on #fbf9f6). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

91 images are shipped at more than 2x the width shown.

“L1E9166A1W1600H1066.jpg?v=240320130028” is 1600px wide, displayed at 380px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

33 of 106 interactive targets are under 44×44px on mobile.

smallest: “Seneste artikler” at 180×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

85 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 3.7 MB across 146 measurable resources, but 184 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ee060b

accent#ee060b

bg#e4e2df

surface#fbf9f6

text#000000

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog30px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

30pxAa

36pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Measured ranges →Logo walls Footers Why we walk the whole funnel

Machine version → JSON bundle Markdown brief Design tokens llms.txt