saas · Sep 17, 2026

cursor.com

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

6 conversion tactics detected
2 pages captured
14 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

The short version, in 5 parts

Proven on the page
6 conversion tactics detected, each backed by text on the page

Answers buyer objections
Questions & Answers
Puts proof in the first viewport
IN PROGRESS 1 Plan Mission Control Generating plan
Offers a free trial or free tier
No credit card required

+ 3 more with evidence

See all 6
Not seen
5 of 11 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…

+ 2 more

See what we looked for
Flagged
4 of 14 build checks flagged, each with a fix

Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Named controls
14 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 7.1 MB across 223 measurable resources. 126 cross-origin resources did not expos…

+ 1 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: Cursor is your coding agent for building ambitious software.

Promise
Built to make you extraordinarily productive, agents turn ideas into code. Accelerate development by handing…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

ReviewsLogo wallDemo / docs

Pricing

▲ strongest

6 tactics

$20 +2 more · Save 20% · 1 proof point

SubscriptionFAQTrust badgesNo cardPricing tiersDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: AI Coding Agent for Building Ambitious Software | Cursor
Meta description: Built to make you extraordinarily productive, agents turn ideas into code. Accelerate development by handing off tasks to Cursor.
Headline: Cursor is your coding agent for building ambitious software.
Section headings: Trusted every day by teams that build world-class softwareMission Control InterfaceTriggerView Behavior#feature-realtime-syncThe new way to build software.Stay on the frontierAll Repos+8 more, not shown
Buttons and links: Skip to content↓Contact salesDownloadDownload for macOS ⤓Request a demo →Get CursorPlan Mission Control Generating planPyTorch MNIST Experiments 10m PyTorch MNIST ExperimentsBioinformatics Tools 45m +135 -21 · Bioinformatics Tools+2 more, not shown

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“✓ No credit card required”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Questions & Answers

proof2 of 4

Puts proof in the first viewport IN PROGRESS 1 Plan Mission Control Generating plan

Shows customer logos or a trusted-by claim trusted by

offer2 of 2

Offers a free trial or free tier No credit card required

Makes the pricing ladder explicit free, $20/mo, $60/mo, $200/mo

checkout1 of 2

Offers a demo or docs entry point Request a demo

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 14 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 7.1 MB across 223 measurable resources. 126 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

50 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Worth knowing6

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

35 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Autocomplete hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

This funnel: 95% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#d9d5cf

bg#f7f7f4

surface#f2f1ed

text#26251e

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox22px

Jumps over the lazy dog20px

A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

6pxAa

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

16pxAa

17pxAa

18pxAa

19pxAa

20pxAa

22pxAa

WEIGHTS

Aa400

Aa500

Aa510

Aa600

Aa700

FAMILIES

CursorGothic · EB Garamond

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 8 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt