UXXRAY · Teardown dossier
cursor-com-2026-07-10-desktop
55 /100
free, $20/mo, $40/user
Not detected: lead-capture form.
trusted by
Not detected: usage / adoption proof.
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Funnel Teardown — cursor.com > An evidence-based read of cursor.com's live conversion funnel, captured 2026-07-10. > Every claim is measured from the page; each detected tactic carries the exact > on-page string it fired on. Deterministic extraction — no LLM opinion. Read this > to understand WHY this funnel converts (or leaks) — the persuasion principles it > uses and the ones it's missing. It is a report to learn from, not a template to clone. **Funnel type:** saas **Evidence Coverage Score:** 70/100 (Partial) **Path captured:** Homepage / Lander → Pricing ## Scorecard — where the points come from | Category | Earned | |----------|-------:| | Offer clarity | 8 / 8 | | Action path | 18 / 20 | | Trust & proof | 6 / 11 | | Friction reduction | 10 / 10 | | Value reinforcement | 0 / 10 | | Risk reversal & urgency | 0 / 0 | ## What's working — tactics in play, with proof Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence. - **FAQ / objection handling** — An accordion / FAQ block answering objections. _Proof:_ `p2: Questions & Answers` - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _Proof:_ `home: proof in first viewport` - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _Proof:_ `p2: No credit card required` - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _Proof:_ `home: trusted by` - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _Proof:_ `p2: free, $20/mo, $40/user` - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _Proof:_ `home: Request a demo` ## What's missing — gaps for a saas funnel Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit: - **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives. - **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product. - **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout. ## Proof language observed The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording: - _(none extracted)_ ## Measured design signals (facts, not a style to copy) - Palette, area-weighted from live CSS: | Hex | Usage | Likely role | |-----|------:|-------------| | `#f7f7f4` | 50.8% | background | | `#f2f1ed` | 45.6% | background | | `#d9d5cf` | 1.1% | support | | `#b6b9be` | 1.1% | support | | `#e6e5e0` | 0.8% | background | | `#ebeae5` | 0.3% | background | | `#26251e` | 0.2% | support | | `#e1e0db` | 0% | background | - Type: display `CursorGothic`, body `EB Garamond` · size scale (px): 6, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 22 · radius (px): 2, 3, 4, 8, 10 ## Funnel facts - Depth reached: 2 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected --- _Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._
