Smallest body text is 11px (base ~17px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
saas · Jul 11, 2026
cursor.com
55/100 Thin
Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 70 · mobile 40.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cursor: AI coding agent
- Meta description
Built to make you extraordinarily productive, Cursor is the best AI coding agent.
- Headline
Cursor is your coding agent for building ambitious software.
- Section headings
Trusted every day by teams that build world-class software
Mission Control Interface
Trigger
View Behavior
#feature-realtime-sync
The new way to build software.
Stay on the frontier
Changelog
+8 more, not shown- Buttons and links
Skip to content
↓
Contact sales
Download
Download for macOS ⤓
Request a demo →
Get Cursor
Analyze Tab vs Agent Usage Patterns Fetching data
Plan Mission Control Generating plan
PyTorch MNIST Experiments 10m PyTorch MNIST Experiments
+2 more, not shown
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $20/mo, $40/user
Action path3 of 4
Puts proof in the first viewport
proof in first viewport
Offers a free trial or free tier
No credit card required
Offers a demo or docs entry point
Request a demo
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
trusted by
Friction reduction2 of 2
Answers buyer objections
Questions & Answers
Offers a free trial or free tier
No credit card required
What we didn’t find
3 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 9 applicable
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
7 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Plan (shift+tab to cycle)” at 1.62:1 (12px, #4ade80 on #f7f7f4). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets1 flagged
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Tap-target size (mobile) needs workmobile:tap-target-size-mobile
103 of 123 interactive targets are under 44×44px on mobile.
smallest: “Skip to content” at 23×14px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Typography1 flagged
Body text size needs worktype:body-text-size
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 18 content images carry alt text.
Form labels notea11y:form-labels
3 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
13 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
This funnel: 94% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#d9d5cf
accent#d9d5cf
bg#f7f7f4
surface#f2f1ed
text#26251e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox22px
Jumps over the lazy dog20px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
6pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
22pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
CursorGothic · EB Garamond
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
