Body text size
type:Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Best
▲ strongest
2 tactics
1 proof point
affiliate · Sep 1, 2026
finzomo.com
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 358 links on the entry page, 155 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Puts proof in the first viewport
Next review January 31, 2027
- Shows customer logos or a trusted-by claim
logos: Sofia Marchetti, David Kowalski, Hannah Bergström, Eleanor Whitfield, James Okafor
- Ranks options in a best-of list
ranked list
+ 1 more with evidence
-
Not seen
6 of 10 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Usage / adoption proof
- A count of developers / teams / companies / stars using the product.
+ 3 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 81% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 10px (base ~18px). below the ~16px readable floor.
- Oversized images
- 123 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
3 pages walked, Best to Category Sales
- Step 1
- Best
- Step 2
- Category Customer Experience
- Step 3
- Category Sales
-
In their words
The headline:
Software advice
- Promise
Independent, hands-on software rankings grouped by the work they support, from customer experience and sales…
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Software Advice, Ranked by Category | Finzomo
- Meta description
Independent, hands-on software rankings grouped by the work they support, from customer experience and sales to HR, IT, and operations. Every list is field-researched and fact-checked.
- Headline
Software advice
- Section headings
Browse by category
All best-of lists
Do not see your category?
SOFTWARE ADVICE
COMPANY
LEGAL
POPULAR CATEGORIES
HOW WE MAKE MONEY
+8 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 5
Puts proof in the first viewport
Next review January 31, 2027
Shows customer logos or a trusted-by claim
logos: Sofia Marchetti, David Kowalski, Hannah Bergström, Eleanor Whitfield, James Okafor
Shows press logos or an as-seen-in claim
As seen on Launch Llama Newsletter Featured on Tools Network Listed on
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
6 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 10 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Affiliate disclosure
37 of the 152 affiliate funnels we checked
Outbound offer CTAs
6 of the 152 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “91 lists across 17 categories” at 3.26:1 (14px, #8a908c on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:123 images are shipped at more than 2x the width shown.
“knowledge-management-software.png” is 1200px wide, displayed at 369px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:101 of 145 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 93×34px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Not measurable1
Page weight
At least 2.6 MB across 75 measurable resources, but 198 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6fde2
bg#f6fde2
surface#ffffff
text#5c635e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog24px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.