UXXRAY
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saas · Sep 16, 2026

hauservice.com

We found more conversion tactics here than on 66% of the 324 entry-page SaaS captures we have measured.

4 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 5 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 79% of them.

The short version, in 4 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Puts proof in the first viewport
    Join 50,000+ users
    Offers a free trial or free tier
    Start Free
    Puts a number on adoption
    Join 50,000+ users

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.

    + 4 more

    See what we looked for

  3. Flagged

    7 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    66% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Image alt text
    7 of 10 content images (70%) have no alt attribute.

    + 4 more

    See the fixes

  4. In their words

    The headline: Find your ideal UK area in minutes

    Promise
    Enter your post code or use our example to see what you uncover about your area
    Prices shown
    £19

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 4 conversion tactics detected since 2026-08-09.
  1. 4 tactics 2026-08-09
  2. 4 tactics 2026-08-15
  3. 4 tactics 2026-09-16

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic

£19  ·  1 proof point

Free trial

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Area Research Tool | Hauservice
Meta description
Enter your post code or use our example to see what you uncover about your area
Headline
Find your ideal UK area in minutes
Section headings
All Data on One PlatformZero-effort searchingWhat'a already here - HausreportInstant Area InsightsDemographicHouse PriceCrime RateTransportation+3 more, not shown
Buttons and links
SearchGet startedSign up a free accountGet a Property ReportGet StartedStart Free Search
Prices on the page
£19

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Stats section of hauservice.com
Stats0% down the page
Footer section of hauservice.com
Footer93% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof2 of 4

Puts proof in the first viewport Join 50,000+ users
Puts a number on adoption Join 50,000+ users

offer1 of 2

Offers a free trial or free tier Start Free

checkout1 of 2

Lead-capture form Expore your postcode or area (e.g. M1 1AA), email

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

66% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Instant Area Insights” at 2.41:1 (14px, #a3a3a3 on #f9fafb). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Image alt text

a11y:image-alt-text

7 of 10 content images (70%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

Form labels

a11y:form-labels

1 of 2 form fields have no label (+1 rely on placeholder only).

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

3 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

12 of 18 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 35×35px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

17 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 2.0 MB across 76 measurable resources, but 19 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#fd4c2a
accent#fd4c2a
bg#fafafa
surface#ffffff
text#a3a3a3
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
FAMILIES
PlusJakartaSans · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundleMarkdown briefDesign tokensllms.txt