Smallest body text is 10px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Aug 25, 2026
conferencegrid.com
55/100 Thin
Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.26.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 145 links seen, 101 walkable, 1 matched, and we walked 2 pages.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
10 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ConferenceGrid: Conference Database for B2B Teams
- Meta description
Look up any company and see every conference it sponsors, exhibits at, or speaks at. 110,000 companies, 97,000 speakers, 77,000 sponsor slots in one graph.
- Headline
See every conference a company touches.
- Section headings
Featured
Browse
By city
Open Calls
Most active companies
PEGAInnovate Singapore 2026
- Buttons and links
START FREE, TRACK YOUR COMPANIES
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Puts proof in the first viewport
114,625 COMPANIES · INDEXED
Offers a free trial or free tier
Start free
Lead-capture form
website, text, email, text
Trust & proof1 of 2
Puts a number on adoption
625Companies
Friction reduction1 of 2
Offers a free trial or free tier
Start free
Value reinforcement1 of 2
Puts a number on adoption
625Companies
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Trusted-by logo wall
1050 of 1369 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
80% of measurable text passes WCAG AA. 4+ runs fail.
worst: “· indexed” at 1.15:1 (10px, #e4e4e7 on #f4f4f5). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
17 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Label in name notea11y:label-in-name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & deliveryclear
Page weight passesweight:page-weight
At least 0.5 MB across 223 measurable resources. 27 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources noteweight:render-blocking-resources
4 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Form usabilityclear
Inline validation passesforms:inline-validation
3 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#fafafa
text#52525b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog34px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
17pxAa
21pxAa
22pxAa
26pxAa
32pxAa
34pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter Tight
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
