UXXRAY
XRAYDesign FactoryFactory

saas · Oct 18, 2026

hospitalbagchecklist.online

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.30.0

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Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-18, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

  1. Links on the entry page60 links
  2. Walkable, same site47 links
  3. Matched a funnel step1 link
  4. Pages captured, entry page included2 pages

What we found

3 of 11 applicable

hospitalbagchecklist.online shows 3 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 8.

Proven on the page · 3

Answers buyer objections When should I pack my hospital bag?
Shows customer logos or a trusted-by claim logos: Powered by Startup Fast, Listed on Turbo0, Listed on ToolRain, NavFolders
Offers a free trial or free tier Free forever

Not seen on any step reached · 8

Pricing tiers 914 of the 1,789 SaaS funnels we checked
Press / "as seen in" 655 of the 2,583 funnels we checked
Demo / docs entry 605 of the 1,799 funnels we checked
Us-vs-them comparison 493 of the 2,586 funnels we checked
Lead-capture form 472 of the 1,799 funnels we checked
Proof above the fold 419 of the 2,586 funnels we checked
Usage / adoption proof 299 of the 2,196 funnels we checked
Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Each of them runs 3 named tactics.

Homepage / Lander
01

Homepage / Lander

3 tactics

$0

FAQFree trialLogo wall

Pricing
02

Pricing

3 tactics

$0

FAQFree trialNo card

Also captured on mobile, 2 steps.

In their own words

32 quoted

Their headline: “Hospital Bag Checklist for Mom, Baby & Partner”

Their description: “A free hospital bag checklist that tracks what you have, what to buy, what’s packed, what to ask your hospital and what to grab last. Saved on your device; print or PDF.”

All 32 quoted strings: title, description, headings, buttons and prices
Page title
Hospital Bag Checklist for Mom, Baby & Partner — Free & Printable
Meta description
A free hospital bag checklist that tracks what you have, what to buy, what’s packed, what to ask your hospital and what to grab last. Saved on your device; print or PDF.
Headline
Hospital Bag Checklist for Mom, Baby & Partner
Section headings
Mom 16 leftBaby 10 leftPartner 6 leftShared 5 leftLeaving-home tasks 7 leftBags & locationsRelated toolsWhat is this hospital bag checklist?+8 more, not shown
Buttons and links
Leaving nowCustomizePack44Need to get35Hospital check4Pack last6By person44AllMomBaby+2 more, not shown
Prices on the page
$0
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Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of hospitalbagchecklist.online
Nav0% down the page
Hero section of hospitalbagchecklist.online
Hero1% down the page
Footer section of hospitalbagchecklist.online
Footer95% down the page

How well it’s built

13 run · 2 flagged

2 of 12 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

  • 2 Need work
  • 6 Worth knowing
  • 4 Clear
  • 1 Not measurable
  • Named controls

    40 buttons/links have no accessible name (icon-only, no aria-label).

    Add aria-label to icon-only buttons and links.

    What this measures
  • Tap-target size (mobile)

    290 of 350 interactive targets are under 44×44px on mobile.

    smallest: “Hospital Bag Checklist” at 217×32px

    Give tappable controls a ≥44×44px hit area. the touch minimum.

    What this measures
6 worth knowing, 4 clear, 1 not measurable

Worth knowing6

  • Line length

    6 paragraphs run past ~95 characters per line.

    Cap measure at ~60-75ch for comfortable reading.

    What this measures
  • Link text

    35 links use generic text (“click here” / “learn more”).

    Make link text describe its destination out of context.

    What this measures
  • Label in name

    36 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

    Make the accessible name start with the visible label text.

    What this measures
  • Render-blocking resources

    4 stylesheets/scripts in <head> block first paint.

    Defer non-critical JS (defer/async) and inline only critical CSS.

    What this measures
  • Oversized images

    3 images are shipped at more than 2x the width shown.

    “f-b_690x151_crop_center.png” is 300px wide, displayed at 108px

    Serve responsive sizes (srcset/sizes) matching the rendered width.

    What this measures
  • Keyboard reachability

    4 elements look clickable but cannot be reached by keyboard.

    “English”, “English”, “English”

    Use <button>/<a>, or add role + tabindex="0" and a key handler.

    What this measures

Clear4

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared

Not measurable1

  • Page weight

    At least 0.6 MB across 111 measurable resources, but 38 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

    What this measures
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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

  • accent#2d6454
  • bg#faf8f4
  • surface#ffffff
  • text#20332d
See the roles applied and the type scale
accent

Body copy in their text role, on a surface card.

the roles, doing their job
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
30pxAa
34pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Noto Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.

Go further

Compare with the corpus

Measured ranges for the parts of a page, from the funnels we have x-rayed.

Navigation barsHero sectionsFootersWhy we walk the whole funnel

Take this report with you

The same measurements, in formats a build agent can read.

JSON bundleMarkdown briefDesign tokensllms.txt