saas · Jul 11, 2026

langchain.com

70/100 Partial

Scores above 81% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 76%.

6/9 tactics
2 steps
8 checks
1 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 70 · mobile 70.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

subscription

Sticky CTALogo wallDemo / docs

Pricing

▲ strongest

5 tactics

$0 +7 more · subscription

Sticky CTAFAQFree trialPricing tiersDemo / docs

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: LangChain: Observe, Evaluate, and Deploy Reliable AI Agents
Meta description: LangChain provides the engineering platform and open source frameworks developers use to build, test, and deploy reliable AI agents.
Headline: Powering the Agent Development Lifecycle
Section headings: LangSmith powers top AI teams, from startups to global enterprisesLearn from teams running agents in productionTrusted by the largest builder community in AIGet started with LangSmithLangSmith Agent Engineering PlatformBuild with our open source frameworks
Buttons and links: Try LangSmith Get a demoTry LangSmithGet a demoStart building Get a demoStart buildingRead the announcementLangSmith ObservabilityLangSmith EvaluationLangSmith DeploymentLangSmith Fleet+2 more, not shown

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $0/seat, free, $39/seat

Action path3 of 4

Offers a free trial or free tier $0 / seat

Lead-capture form EMAIL, submit

Offers a demo or docs entry point Get a demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim powering

Friction reduction2 of 2

Answers buyer objections General Questions

Offers a free trial or free tier $0 / seat

What we didn’t find

3 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 9 applicable

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.