01
Ncl Experience
▼ thinnest
2 tactics
$50 +1 more
content · Aug 10, 2026
ncl.com
We found more conversion tactics here than on 3% of the 1,781 multi-step funnels we have measured.
1 conversion tactic detected
3 pages walked · measured by Roentgen 1.21.0
How this was measured
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 86 links on the entry page, 74 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
4 of 5 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 1 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 64% of measurable text passes WCAG AA. 4+ runs fail.
- Render-blocking resources
- 26 stylesheets/scripts in <head> block first paint.
- Oversized images
- 26 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
3 pages walked, Ncl Experience to Ncl Experience
- Step 1
- Ncl Experience
- Step 2
- Ncl Experience
- Step 3
- Ncl Experience
-
In their words
The headline:
Out here, the days get away with you.
- Promise
Experience the NCL difference. Enjoy freestyle cruising, perks, award-winning ships, and destinations spannin…
- Prices shown
- $50 · $200
What we recorded
The funnel, frame by frame
3 steps walked
In their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
The NCL Cruise Experience | It's Different Out Here | NCL
- Meta description
Experience the NCL difference. Enjoy freestyle cruising, perks, award-winning ships, and destinations spanning the globe from the Caribbean to Alaska.
- Headline
Out here, the days get away with you.
- Section headings
Our Ships Go with Your Flow
It’s Different Out Here™
Bring Your Crew For Free
Kids Sail Free
Ready To Search For Your Perfect Cruise Vacation?
SUPPORT
Norwegian’s Free at Sea™
Free Flowing Open Bar
+6 more, not shown- Buttons and links
Explore
Ships
Deals
Manage
1-866-234-7350
Find Cruises
View Our Deals
View All Onboard Offerings
Find A Cruise With Nora
Learn More
+2 more, not shown- Prices on the page
$50
$200
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 2
Shows press logos or an as-seen-in claim
featured on
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:64% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Great Stirrup Cay” at 1:1 (39px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:26 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:26 images are shipped at more than 2x the width shown.
“ncl-aqua-slide-coaster-top-new-2.jpg?qua” is 1440px wide, displayed at 554px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:35 of 49 interactive targets are under 44×44px on mobile.
smallest: “Navigation Close” at 14×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
25 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Keyboard reachability
3 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.3 MB across 13 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#004977
accent#004977
bg#ffffff
surface#f9f8f5
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox49px
Jumps over the lazy dog39px
A subheading in their voice31px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
16pxAa
20pxAa
31pxAa
39pxAa
49pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
