content · Sep 18, 2026

newsletter.marclou.com

We found more conversion tactics here than on 3% of the 1,781 multi-step funnels we have measured.

1 conversion tactic detected

3 pages walked · measured by Roentgen 1.27.0

1 conversion tactic detected
3 pages captured
15 UX checks
5 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 88 links on the entry page, 82 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
1 conversion tactic detected, each backed by text on the page

Shows customer logos or a trusted-by claim
logos: Just Ship It, Marc Lou, I grew a SaaS to $1M, Scratch your own itch, Dreamers vs. B

See all 1
Not seen
6 of 7 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 3 more

See what we looked for
Flagged
6 of 16 build checks flagged, each with a fix

Text contrast (WCAG AA)
73% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Line height
Body line-height is 1×, tight enough to hurt readability.

+ 3 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Subscribe

Step 1
Homepage / Lander
Step 2
T
Step 3
Subscribe

Walk it frame by frame
In their words
The headline: Just Ship It

Promise
How to find startup ideas, launch fast, and get profitable. Join 29,000+ Solopreneurs
Prices shown
$3 · $0 · $330

Read every quote

Scan

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 0 → 1 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

0 tactics 2026-08-09
→
1 tactic 2026-09-18

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

1 tactic

$3 +6 more

Logo wall

T

1 tactic

$1 +4 more · subscription

Logo wall

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

28 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Just Ship It | Newsletter for Solopreneurs
Meta description: How to find startup ideas, launch fast, and get profitable. Join 29,000+ Solopreneurs
Headline: Just Ship It
Section headings: I've made $3M with my 36 startups31 Principles of a Viral ProductHow to get your 1st customerI vibe-coded $330K in 9 months
Buttons and links: LoginSubscribeAudienceMarketingMindsetProductDesignPersonalFirst BackNext Last
Prices on the page: $3$0$330$1$1,032,000$20,378$5

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 4

Shows customer logos or a trusted-by claim logos: Just Ship It, Marc Lou, I grew a SaaS to $1M, Scratch your own itch, Dreamers vs. B

What we didn’t find

6 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 7 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

73% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Marketing” at 1.05:1 (12px, #f9fafb on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Oversized images

weight:oversized-images

39 images are shipped at more than 2x the width shown.

“Fun.png” is 1200px wide, displayed at 80px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

80 of 192 interactive targets are under 44×44px on mobile.

smallest: “beehiiv” at 35×11px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

88 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.6 MB across 127 measurable resources, but 239 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffbe18

accent#ffbe18

bg#ffffff

surface#f9fafb

text#222222

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog36px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

20pxAa

24pxAa

36pxAa

48pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa600

Aa700

FAMILIES

Bricolage Grotesque

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt