Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
subscription
saas · Sep 21, 2026
novaapp.ai
We found more conversion tactics here than on 6% of the 324 entry-page SaaS captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.27.0
Walk 9 links seen, 2 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 21% of them.
The short version, in 4 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logos: Nova App, Nova Apple App, Nova Android App, Nova App Safari, Nova App Watch
-
Not seen
10 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 7 more
-
Flagged
2 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 1 of 16 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Nova : Your AI Assistant
- Promise
Nova is a revolutionary AI chatbot powered by ChatGPT.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-09.
- 1 tactic 2026-08-09
- 1 tactic 2026-09-21
The funnel, frame by frame
1 step walkedIn their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Nova - AI Chatbot
- Meta description
Nova is a revolutionary AI chatbot powered by ChatGPT.
- Headline
Nova : Your AI Assistant
- Section headings
Available on
Ask Anything
Products
Nova Info
Community
Company
- Buttons and links
SCROLL DOWN
Try for Free
Download for iPhone
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logos: Nova App, Nova Apple App, Nova Android App, Nova App Safari, Nova App Watch
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 12 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:1 of 16 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 90×25px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading structure
The landing page has 3 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.8 MB across 45 measurable resources, but 13 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#000000
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog38px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
28pxAa
38pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
