Body text size
type:Smallest body text is 12px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Investors
▲ strongest
2 tactics
$1 +2 more
content · Aug 10, 2026
pepsico.com
Fewer than 1% of the 1,781 multi-step funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
4 pages walked · measured by Roentgen 1.21.0
How this was measured
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 61 links on the entry page, 23 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 4 parts
-
Not seen
5 of 5 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 2 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Body text size
- Smallest body text is 12px (base ~16px). below the ~16px readable floor.
- Named controls
- 4 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
4 pages walked, Investors to Investors
- Step 1
- Investors
- Step 2
- Product Locator
- Step 3
- Investors
+ 1 more step
-
In their words
The headline:
INVESTOR RELATIONS
- Promise
The latest financial information, annual reports, stock data, investor news, upcoming events, and shareholder…
- Prices shown
- $1 · $139.02 · $189.7
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
1 → 0 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 1 tactic 2026-08-09
- 0 tactics 2026-08-10
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Investor Relations | PepsiCo
- Meta description
The latest financial information, annual reports, stock data, investor news, upcoming events, and shareholder services related to PepsiCo.
- Headline
INVESTOR RELATIONS
- Section headings
CREATING SMILES
EARNINGS RESULTS
MORE RESOURCES
LEARN HOW WE GOVERN, LEAD, & GROW RESPONSIBLY
- Buttons and links
I consent to cookies
Decline All
Manage Preferences
About
Innovation
Brands
Partners
Overview
Financials
Shareholders Services
+2 more, not shown- Prices on the page
$1
$139.02
$189.7
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:4 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“PepsiCo-Logo-header?w=2048&q=75” is 2000px wide, displayed at 118px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:72 of 97 interactive targets are under 44×44px on mobile.
smallest: “Privacy Policy” at 106×27px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 2.5 MB across 149 measurable resources, but 114 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#3680ce
accent#3680ce
bg#ffffff
surface#f7f5f3
text#222222
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox124px
Jumps over the lazy dog96px
A subheading in their voice72px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
16pxAa
20pxAa
22pxAa
24pxAa
26pxAa
27pxAa
28pxAa
40pxAa
72pxAa
96pxAa
124pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa900
FAMILIES
__pressural_5857d1 · Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
