Smallest body text is 12px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Investors
▲ strongest
2 tactics
$1 +2 more
saas · Aug 9, 2026
pepsico.com
10/100 Sparse
Scores above 4% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 0%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 61 links seen, 23 walkable, 3 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
-10pts
since the first measured scan (2026-08-09) — 2 re-scans
- 10 Sparse 2026-08-09
- 0 Sparse 2026-08-10
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Investor Relations | PepsiCo
- Meta description
The latest financial information, annual reports, stock data, investor news, upcoming events, and shareholder services related to PepsiCo.
- Headline
INVESTOR RELATIONS
- Section headings
CREATING SMILES
EARNINGS RESULTS
MORE RESOURCES
LEARN HOW WE GOVERN, LEAD, & GROW RESPONSIBLY
- Buttons and links
I consent to cookies
Decline All
Manage Preferences
About
Innovation
Brands
Partners
Overview
Financials
Shareholders Services
+2 more, not shown- Prices on the page
$1
$139.02
$189.7
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
99% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 18 content images carry alt text.
Form labels notea11y:form-labels
1 form field relies on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
4 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 2.6 MB across 148 measurable resources, but 119 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
9 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
6 images are shipped at more than 2x the width shown.
“PepsiCo-Logo-header?w=2048&q=75” is 2000px wide, displayed at 118px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#3680ce
accent#3680ce
bg#ffffff
surface#f7f5f3
text#222222
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox124px
Jumps over the lazy dog96px
A subheading in their voice72px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
16pxAa
20pxAa
22pxAa
24pxAa
26pxAa
27pxAa
28pxAa
40pxAa
72pxAa
96pxAa
124pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa900
FAMILIES
__pressural_5857d1 · Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
